Agency: DDB, Stockholm
Creative Director: Johan Holmström
Creative: Martin Lundgren, Simon Higby, Viktor Arve, Ted Harry Mellström
Other Credits : Model maker: Nico Knudsen
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Yes, it’s quite clever — artistic, even — and makes its point in a punnish way. Certainly continues the campaign’s style and simplicity. But is it believable? What real proof do they offer that it is perfectly tuned, other than just saying its perfectly tuned. They might as well say the car is made of egg salad — there’s no way to verify or disprove that in this ad, either.
More ad commentary at http://craigmcnamara.blogspot.com/
Don´t you remenber the new ford focus ads?
Clever. Looks good too.
Nice car. Looks good.
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February 4th, 2008 at 3:17 pm
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I never paid attention to their engines before. I think its amazing how much effort went into making this piece of art. The car is a piece of art I see how it’s pushing that… 4/5