Xerox today unveiled the most sweeping changes to its logo and brand in the companyss history. This morning CEO Anne Mulcahy and president Ursula Burns hosted a town hall meeting and live webcast that first revealed the new logo and brand identity to Xerox’s 57,000 global employees.
Developed with Interbrand, the new identity is a big departure from previous changes to the brand. The new logo better reflects Xerox today, a company that has transformed itself in recent years far beyond its roots in copier systems. The new design is meant to make people pause, and take a new look at the iconic brand.
You can see the full press release and the new brand identity, including the new wordmark with symbol at www.xerox.com/news. There you will also get a preview of changes that will take place tonight on the Xerox website, when it goes live. The company’s award-winning advertising will be updated immediately. Xerox will start changing the logo on products, facilities, vehicles and marketing materials over the next 18 months.