In select locations across Toronto, a new campaign from Travel Alberta puts transit riders into chair lifts climbing high into the Rockies.
Agency: Venture Communications, Toronto
Creative Director: Jon Mychajlyszyn
Art Director: Brad Van Schaik
Photographer: Jason Stang
Graphic Design: Marcelle Faucher
i’m pretty sure i saw the exact same idea over a year ago on ihaveanidea.org from a student. i really hope this is a coincidence and not a rip off of student work.