Diamond Shreddies
Watch the focus group sessions they have on the website. It’s always amazing how easily people can get fooled. Click here to see the site.
Agency: Ogilvy, Toronto
Posted in Websites 
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February 15th, 2008 at 1:48 pm
Although it’s incredibly corny, I appreciate this campaign on so many levels. I think everyone who ever ate Shreddies as a kid or even now can relate to this.
February 15th, 2008 at 3:05 pm
It’s brilliant
February 16th, 2008 at 7:55 am
it remainds me when rog tea bags appear here in Argentina…
“new tea bags…new shape…better taste”
February 18th, 2008 at 12:01 am
hysterical. I love it. I want me some shreddies…
February 21st, 2008 at 3:30 pm
I’ve worked in the food industry for years, and when I seen the commercial for the Diamond Shreddies…my questions still remains the same…
Where’s the managements hair nets?
February 22nd, 2008 at 2:31 pm
This is the funniest thing I’ve ever seen… Makes the consumer look like an idiot… but I don’t care…
March 29th, 2008 at 2:25 pm
I don’t know why these commercials make me so angry! Do the makers of Shreddies really think people are that gullible?! What are we? Stupid?!!!?!!
June 13th, 2008 at 1:55 pm
The Diamond Shreddies ad is the most STUPID ad I have ever seen. Is that the ONLY thing you can come up with to get people to keep buying Shreddies. I think whoever came up with that rediculous ad and the person responsible for letting it be published should be fired or at least kicked in the ass with someone wearing cleats.
February 1st, 2009 at 12:33 am
HORRIBLE i think they are jackass for thinking we are stupid funny but they are jackass