if you like this, you’ll like this: http://www.janvonholleben.com/dreams_of_flying.php

It the same as a Nike ad from Weiden.

the jan von holleben stuff is dope! love the dog rider, especially, for some reason.

at any rate, what i think is fresh about this campaign in particular in not just the way it’s shot, but also that it’s “street” wear. in the images, the individuals are on the street and doing “street” sports.

that double meaning is a nice added benefit to a done treatment.

For the record, this campaign was not approved, authorised or commissioned by Fenchurch.
I can speak as International Marketing Manager. Mc Cann Ericsson decided to do this campaign off their own back without prior agreement.
When showed these ads i told them in no uncertain terms that it was not our style, did not suit our brand image and quite simply should not be used anywhere.
McCann Ericsson have deliberately ignored my wishes and misrepresented the Fenchurch brand and used the Fenchurch logo without our approval.