9 Responses to “Fenchurch”

1. laynancy Says:
   February 13th, 2008 at 10:32 pm

   if you like this, you’ll like this: http://www.janvonholleben.com/dreams_of_flying.php

2. sprain Says:
   February 14th, 2008 at 8:06 am

   definitely inspired by this:
   http://www.janvonholleben.com/dreams_of_flying.php

3. Fab Says:
   February 14th, 2008 at 5:14 pm

   It the same as a Nike ad from Weiden.

4. Robbie Says:
   February 14th, 2008 at 10:42 pm

   Not really… It’s an idea that’s been used in many places before. Nike did this for their professional skateboarding team for instance.

5. puck Says:
   February 19th, 2008 at 2:04 am

   the jan von holleben stuff is dope! love the dog rider, especially, for some reason.

   at any rate, what i think is fresh about this campaign in particular in not just the way it’s shot, but also that it’s “street” wear. in the images, the individuals are on the street and doing “street” sports.

   that double meaning is a nice added benefit to a done treatment.

6. vonK Says:
   February 22nd, 2008 at 8:14 am

   The second one is stronger, but I’ve seen this executed better before.

   Beautiful photography, but the concept falls flat for me, especially since it’s an imitator.

7. Amy Wigg Marketing Manager Fenchurch International Says:
   February 22nd, 2008 at 11:18 am

   For the record, this campaign was not approved, authorised or commissioned by Fenchurch.
   I can speak as International Marketing Manager. Mc Cann Ericsson decided to do this campaign off their own back without prior agreement.
   When showed these ads i told them in no uncertain terms that it was not our style, did not suit our brand image and quite simply should not be used anywhere.
   McCann Ericsson have deliberately ignored my wishes and misrepresented the Fenchurch brand and used the Fenchurch logo without our approval.

8. Von K Says:
   February 23rd, 2008 at 1:48 am

   Oh snaps!

   Sounds like somebody fell in love with the idea and just HAD to see it produced.

9. Fenchurch: Streetwear Campaign* « ocean of knowledge* Says:
   March 11th, 2008 at 5:27 pm

   [...] this on adgoodness.com. A really nicely photographed and posted ad campaign for Fenchurch’s line of streetwear [...]