I love every bit of art direction on this. I Just dislike that lockup for their campaign. the vinyl lettering I get it but I disliked it then and I dislike it now. I’ll give it a 5/5 just the same because the concept is just so kickass and despite really disliking that lockup.

blatantly copied http://www.sleeveface.com

or pretty much ripped it off.

no one had the Kiss solo albums?

… not really new the idea. you can see variations of this idea regularly.
but nevertheless: not bad