12 responded to this post

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 Sam said on February 27th, 2008

I like the art direction – reminds me of Thom Yorke’s, The Eraser album cover.

It would be good to see this rolled out as a campaign.

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 Yulia said on February 27th, 2008

love to see it as a campaign. the stop smoking category is a difficult one to work on. this is an interesting and artistic execution. the concept isn’t groundbreaking but the execution is noteworthy.

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 Emma said on February 28th, 2008

Like a piece of art…

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 Von K said on February 28th, 2008

Why aren’t these people burning alive as they crawl back up the butt? Would’ve been even more powerful/gruesome.

Still, this is nice.

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 pete said on March 4th, 2008

first thing it reminded me of was an art school editorial illustration assigment. not to say that’s bad or anything…

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 Louise said on March 9th, 2008

Uah, first thing I thought was: “what, jehovah’s witnesses are into anti-smoking campaigns?”. Sorry, but I can’t stand looking at this illustration. It’s just to much we-are-all-doomed to me.

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