Agency: Saatchi & Saatchi, Bucharest
Creative Director: Nick Hine
Art Director: Arturo Vittorioso
Copywriter: Jorg Riommi
Illustrator: Mirco Brizi
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love to see it as a campaign. the stop smoking category is a difficult one to work on. this is an interesting and artistic execution. the concept isn’t groundbreaking but the execution is noteworthy.
Like a piece of art…
Why aren’t these people burning alive as they crawl back up the butt? Would’ve been even more powerful/gruesome.
Still, this is nice.
first thing it reminded me of was an art school editorial illustration assigment. not to say that’s bad or anything…
Uah, first thing I thought was: “what, jehovah’s witnesses are into anti-smoking campaigns?”. Sorry, but I can’t stand looking at this illustration. It’s just to much we-are-all-doomed to me.
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February 27th, 2008 at 12:28 pm
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I like the art direction – reminds me of Thom Yorke’s, The Eraser album cover.
It would be good to see this rolled out as a campaign.