Agency: Saatchi & Saatchi, Russia
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Nice idea..but the 47 one isn’t working for me
Two Brilliant ads up today I think we’re blessed 
5/5
I like these ads… especially since I had to read the tag line before I “got” the visual. I like the fact that the ad engaged me in that way.So simple too…
PS, I think the 47 is meant to change to 41, but it is perhaps the least effective of the three…
I like the fact that the only type that works is, what, Univers maybe.
47 looks like 4%
Saatchi & Saatchi – UAE copied the idea for the same product and won Silver in outdoor and a Silver in Print at the 2008 Dubai Lynx Awards!!!
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February 18th, 2008 at 6:32 pm
Olay « laundrypop mention something about this post....
February 20th, 2008 at 4:44 am
correct your age | blankanvas mention something about this post....
February 20th, 2008 at 9:32 pm
Links: 2008-02-20 Olay Ad, Review Business Method Patents, Supreme Court, US NBER, Travel Wishes « ideas Revolutionary mention something about this post....
February 21st, 2008 at 3:01 am
Oil of Olaz, Correct your age | Saatchi & Saatchi, Russland. - iVisuell.de mention something about this post....
February 25th, 2008 at 3:42 pm
Olay: Correct your Age « andinspired mention something about this post....
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Olay, cancella età « Anna Torcoletti mention something about this post....
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Incredible!!! « ANUBIS mention something about this post....
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- Proud Vegan said:
To all of you who have said that animal testing is okay, that it is necessary and that it's better them than humans.. you disgust me. How can you live with yourselves? Animals feel just as much pain a… - Creative Pile said:
Great concept!… - Gabor said:
Jeez, guys. You're still lost in this target audience thingy although Littlejohn already cleared this subject: this campaign was targeted for the collectors community (which is pretty large actually) … - Action Physical Therapy said:
Very creative piece and for a good cause…
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Great concept… using the lotion to alter the numbers will make me remember that it’s Oil of Olay.