This entry was posted by Freddy,
on Monday, February 18th, 2008 at 11:59 am and is filed under Print.
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I like these ads… especially since I had to read the tag line before I “got” the visual. I like the fact that the ad engaged me in that way.So simple too…
PS, I think the 47 is meant to change to 41, but it is perhaps the least effective of the three…
February 18th, 2008 at 12:27 pm
Great concept… using the lotion to alter the numbers will make me remember that it’s Oil of Olay.
February 18th, 2008 at 12:41 pm
Nice idea..but the 47 one isn’t working for me
February 18th, 2008 at 6:32 pm
[…] No Comments These ads are pretty clever…and get right to the point…more pictures here…done by Saatchi and Saatchi, […]
February 19th, 2008 at 9:07 am
Two Brilliant ads up today I think we’re blessed
5/5
February 20th, 2008 at 4:44 am
[…] a sucker for beauty ads. 2 grueling years on L’Oreal made me a little bimbotic. Love Olay’s latest series of ads by Saatchi & Saatchi, […]
February 20th, 2008 at 12:13 pm
I like these ads… especially since I had to read the tag line before I “got” the visual. I like the fact that the ad engaged me in that way.So simple too…
PS, I think the 47 is meant to change to 41, but it is perhaps the least effective of the three…
February 20th, 2008 at 9:32 pm
[…] Olay Ad - very creative […]
February 21st, 2008 at 3:01 am
[…] Sehr schön, sehr schlicht. Von hier. […]
February 22nd, 2008 at 1:49 pm
I like the fact that the only type that works is, what, Univers maybe.
February 25th, 2008 at 3:42 pm
[…] (via adgoodness) […]
February 25th, 2008 at 4:22 pm
47 looks like 4%
February 26th, 2008 at 3:45 pm
[…] Via adgoodness […]
April 24th, 2008 at 7:29 pm
[…] Categories: Advertisements Original: Saatchi & Saatchi - RussiaSource: http://www.frederiksamuel.com/blog/2008/02/olay-2.htmlthe copycat won Silver outdoor and Silver Print at the 2008 Dubai Lynx Awards Type Of Entry: […]
April 24th, 2008 at 7:54 pm
Saatchi & Saatchi - UAE copied the idea for the same product and won Silver in outdoor and a Silver in Print at the 2008 Dubai Lynx Awards!!!
http://paragonanubis.wordpress.com/2008/04/25/incredible/