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    Olay

    Agency: Saatchi & Saatchi, Russia

    TAGS: Anti Aging, Beauty Products, Correct Your Age, Olay, Print, Russia, Saatchi & Saatchi

    RELATED POSTS: Oil of Olay,Olay,Olay,

    Posted in Print   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Monday, February 18th, 2008 at 11:59 am and is filed under Print. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    14 Responses to “Olay”

    1. Matt Says:
      February 18th, 2008 at 12:27 pm

      Great concept… using the lotion to alter the numbers will make me remember that it’s Oil of Olay.

    2. The Ad Mad! Says:
      February 18th, 2008 at 12:41 pm

      Nice idea..but the 47 one isn’t working for me

    3. Olay « laundrypop Says:
      February 18th, 2008 at 6:32 pm

      […] No Comments These ads are pretty clever…and get right to the point…more pictures here…done by Saatchi and Saatchi, […]

    4. joseph Says:
      February 19th, 2008 at 9:07 am

      Two Brilliant ads up today I think we’re blessed :) 5/5

    5. correct your age | blankanvas Says:
      February 20th, 2008 at 4:44 am

      […] a sucker for beauty ads. 2 grueling years on L’Oreal made me a little bimbotic. Love Olay’s latest series of ads by Saatchi & Saatchi, […]

    6. Charlie Bing Says:
      February 20th, 2008 at 12:13 pm

      I like these ads… especially since I had to read the tag line before I “got” the visual. I like the fact that the ad engaged me in that way.So simple too…

      PS, I think the 47 is meant to change to 41, but it is perhaps the least effective of the three…

    7. Links: 2008-02-20 Olay Ad, Review Business Method Patents, Supreme Court, US NBER, Travel Wishes « ideas Revolutionary Says:
      February 20th, 2008 at 9:32 pm

      […] Olay Ad - very creative […]

    8. Oil of Olaz, Correct your age | Saatchi & Saatchi, Russland. - iVisuell.de Says:
      February 21st, 2008 at 3:01 am

      […] Sehr schön, sehr schlicht. Von hier. […]

    9. Alessandro Segalini Says:
      February 22nd, 2008 at 1:49 pm

      I like the fact that the only type that works is, what, Univers maybe.

    10. Olay: Correct your Age « andinspired Says:
      February 25th, 2008 at 3:42 pm

      […] (via adgoodness) […]

    11. KeyLime Says:
      February 25th, 2008 at 4:22 pm

      47 looks like 4%

    12. Olay, cancella età « Anna Torcoletti Says:
      February 26th, 2008 at 3:45 pm

      […] Via adgoodness  […]

    13. Incredible!!! « ANUBIS Says:
      April 24th, 2008 at 7:29 pm

      […] Categories: Advertisements Original: Saatchi & Saatchi - RussiaSource: http://www.frederiksamuel.com/blog/2008/02/olay-2.htmlthe copycat won Silver outdoor and Silver Print at the 2008 Dubai Lynx Awards Type Of Entry: […]

    14. Louai Alasfahani Says:
      April 24th, 2008 at 7:54 pm

      Saatchi & Saatchi - UAE copied the idea for the same product and won Silver in outdoor and a Silver in Print at the 2008 Dubai Lynx Awards!!!

      http://paragonanubis.wordpress.com/2008/04/25/incredible/

    Leave a Reply


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