15 responded to this post

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 Matt said on February 18th, 2008

Great concept… using the lotion to alter the numbers will make me remember that it’s Oil of Olay.

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 The Ad Mad! said on February 18th, 2008

Nice idea..but the 47 one isn’t working for me

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 joseph said on February 19th, 2008

Two Brilliant ads up today I think we’re blessed :) 5/5

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 Charlie Bing said on February 20th, 2008

I like these ads… especially since I had to read the tag line before I “got” the visual. I like the fact that the ad engaged me in that way.So simple too…

PS, I think the 47 is meant to change to 41, but it is perhaps the least effective of the three…

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 Alessandro Segalini said on February 22nd, 2008

I like the fact that the only type that works is, what, Univers maybe.

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 KeyLime said on February 25th, 2008

47 looks like 4%

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 Louai Alasfahani said on April 24th, 2008

Saatchi & Saatchi – UAE copied the idea for the same product and won Silver in outdoor and a Silver in Print at the 2008 Dubai Lynx Awards!!!

http://paragonanubis.wordpress.com/2008/04/25/incredible/

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February 18th, 2008 at 6:32 pm Olay « laundrypop mention something about this post....
February 20th, 2008 at 4:44 am correct your age | blankanvas mention something about this post....
February 21st, 2008 at 3:01 am Oil of Olaz, Correct your age | Saatchi & Saatchi, Russland. - iVisuell.de mention something about this post....
February 25th, 2008 at 3:42 pm Olay: Correct your Age « andinspired mention something about this post....
February 26th, 2008 at 3:45 pm Olay, cancella età « Anna Torcoletti mention something about this post....
April 24th, 2008 at 7:29 pm Incredible!!! « ANUBIS mention something about this post....
November 9th, 2009 at 4:17 pm » Print ads 2008: best of / blog reactions Spotlight Ideas mention something about this post....

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