Agency: Hancomm, Korea
Chief Creative Director: Woong Yang
Art Director:Jaehyuk Jang, Yeonjoo Lee
Copywriter: Soukjin Choi
Photographer : Honik Lee
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I dont get it?
ivan… yeah not really
Yeah…kind of a stretch. The photography is nice, but the idea is weak.
Chemical emasculation, I guess
This is trying too hard and a total stretch.
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Frederik, you probably didn’t like the other execution, right?
http://adsoftheworld.com/media/print/pigeon_fabric_softener_mechanic