Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: John Koay
Designer / Photographer: Nick Smith
Copywriter: Veronica Copestake
Found at: The AdMad
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Pretty poor – Should’ve had some sort of reveal.
Pretty lazy really, you can’t even see the ad when it’s high tide! They should have had a great line as a tease and then the reveal.
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February 29th, 2008 at 12:01 pm
Links: 2008-02-29 Conservatives bribe, End Software Patents, Avi on Al-Jazeera, Waterproof camcorder ad « ideas Revolutionary mention something about this post....
March 17th, 2008 at 11:38 am
one more place to put an ad » Beyond Madison Avenue mention something about this post....
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Cool idea. I think it could have been better if they had actually made a large model of the camera and put the payoff somewhere in the viewfinder.