Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: John Koay
Designer / Photographer: Nick Smith
Copywriter: Veronica Copestake
This entry was posted by Freddy,
on Friday, February 29th, 2008 at 11:00 am and is filed under Guerilla, Outdoor.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
[...] one “new media channel” evolve or to discover a new medium, like human skin, corneas, the ocean, or on an escalator, but as a consumer (and a human), it’s only good up to a certain point. [...]
February 29th, 2008 at 12:01 pm
[...] Sanyo Waterproof Video Camera [...]
March 1st, 2008 at 12:35 am
Cool idea. I think it could have been better if they had actually made a large model of the camera and put the payoff somewhere in the viewfinder.
March 7th, 2008 at 1:23 pm
Pretty poor - Should’ve had some sort of reveal.
March 17th, 2008 at 11:38 am
[...] one “new media channel” evolve or to discover a new medium, like human skin, corneas, the ocean, or on an escalator, but as a consumer (and a human), it’s only good up to a certain point. [...]
March 18th, 2008 at 6:40 pm
Pretty lazy really, you can’t even see the ad when it’s high tide! They should have had a great line as a tease and then the reveal.