Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Art Director: Damien Bellon
Copywriter: Thierry Albert
Photographer: David Harriman
Post Production: Loupe London
Found at: Ad of da Month
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The kid covers the fathers’ eyes because they’re seeing the mother in the Wonderbra. Something like a “don’t look, those are mine!” scene from comedy movies.
No, it’s more sinister than that. They don’t want Daddy to see the other woman in the Wonderbra because he will leave Mummy and them and so break up the happy home.
Or perhaps they don’t want Daddy to make the same mistake again – last time he saw the women in the Wonderbra, he left Mummy and now all he has left is every other weekend in the park with his son!
its lame. and shouldn’t the kids eyes be protected from the fathers..
That’s the humor of it…
Hey is it supposed to be a vague reference to something that one of the dads is surrounded by chicken breasts and has a bunch of big juicy oranges in the cart?
The kid on the ride looks like the ride is made out of boobs. Especially the ears.
And the newspaper one says Harry: I’m scared. Scared of looking at boobies!
Just sayin…
At least it’s not the new logo.
i think this ad is quite humorous! Something unexpected. Covering dad’s eyes instead of kid’s eyes. I’m just too old to do that to my dad and uncles…:)
hi i was just wondering if anyone could tell me where these adverts were being posted i.e. magazines, billboards etc.
x
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February 6th, 2008 at 2:41 pm
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maybe I’m a little dense, but what makes this so funny and clever?