Wonderbra Rebranding
I just noticed that Wonderbra has undergone a big time facelift. They have parted ways from their thick serif font, and went with a more “modern” version. I am not sure if this was really needed, but it does give it a more “fresh” feel to the brand. I do however already miss the recognizable wordmark.
Your thoughts?
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February 1st, 2008 at 1:40 am
Thanks for the update Frederik. Whilst, as you say, the new logo has a more modern feel, I think it misses out on the “voluptuousness” of the original..
It seems a shame, to me, that they are moving away from the branding which gave us the memorable “Hello Boys” ads and appealed to both sexes.
Who’d have thought WonderBra would go “size zero”
February 1st, 2008 at 1:51 am
I like how you integrated the words “…lift” and “parted” into this post.
Coincidence?
February 1st, 2008 at 3:31 am
I think it lacks a womanly touch. Its not elegant enough.
February 1st, 2008 at 4:26 am
WEAK!
Doesn’t stand out at all, really liked the old old better…
February 1st, 2008 at 4:37 am
[...] Sin embargo, sà me causó sorpresa encontrarme con que Wonderbra también recurre a esta estrategia con la finalidad de colocar la marca en una etapa de “modernización”, según pude leer. [...]
February 1st, 2008 at 4:43 am
[...] que objetar al nuevo logotipo de WonderBra? ¿Estarán impartiendo alguna especie de curso tipo “Consigue que tu logotipo brille por su [...]
February 1st, 2008 at 6:22 am
simply put: this is a mistake.
February 1st, 2008 at 7:05 am
this is heartbreaking!!!
nnnnoooooo
how can they do that?
or what agency did it?
February 1st, 2008 at 8:35 am
The new “modern” look doesn’t really do it for me.
It has lost the sexyness of the old font.
February 1st, 2008 at 11:05 am
They could’ve at least done a subtle bosom reference by making the capital “B” they introduced symmetrical.
February 1st, 2008 at 11:52 am
considerably less ample than before. i don’t think that’s the message they should be delivering.
February 1st, 2008 at 12:08 pm
boooooring. this is for a push up bra? hmm
February 1st, 2008 at 3:04 pm
i liked the fullness of the previous logo. this one doesn’t have enough… volume. should be thicker to reflect the brand. no delicate enough. seems flat…. oh!
February 1st, 2008 at 3:26 pm
Feels like a ‘web 2.0′ logo with the inner capitalization, for a product that’s not web 2.0. Looks like someone typed it in a font they liked and thought the “B” capital would look modern and new. Old was def better.
February 1st, 2008 at 4:20 pm
As a designer not a consumer its more modern. and its sleek. Branding alone wont sell this image.. but it is modernized.
February 2nd, 2008 at 4:54 am
Weak.
February 2nd, 2008 at 6:30 am
Totally agree with Stephen. Fucking Web 2.0!
February 2nd, 2008 at 4:46 pm
Freddy looks over my shoulder to much
They’re a the middle of a re-branding, it’s really that simple. Coming from a very conservative past they need to fight and survive in a new kind of market. Also, we see the new sleeker and more defined mark but don’t have the follow up creative to see the marriage of the two.
Give it 6 months to see how it lives in a WonderBra ad.
February 3rd, 2008 at 12:07 pm
I can’t believe they ignored the possibilities of what the could have been done with that big W…
HMK
February 3rd, 2008 at 1:16 pm
Ug. Too web 2.0 looking. Doesn’t have fullness of previous.
February 3rd, 2008 at 8:47 pm
The first questions I’d ask the WonderBra people are:
1) Do you think that your sales are sagging (oopss), if they are, due to the size and weight of your logo?
2) Will it make a real difference if you change the logo?
February 4th, 2008 at 12:39 am
[...] Wonderbra Rebranding [...]
February 4th, 2008 at 2:48 am
[...] VÃa Adgoodness. [...]
February 4th, 2008 at 3:12 am
[...] de la modernización de la marca que está llevando a cabo. En mi opinón, y en la de varios en AdGoodness, mejor se hubiera quedado como estaba. La tipografÃa anterior reflejaba la [...]
February 6th, 2008 at 2:35 pm
I think it’s a mistake. The brand is all about being voluptuous. Their new logo took them from a D cup to an anorexic A cup. Not very sexy. I also agree with an above comment that it looks very high-techish. Bad branding moving in my opinion.
February 7th, 2008 at 8:22 pm
[...] El rediseño de Wonderbra, el post original con los comentarios de adgoodness. vía: brieflog [...]
February 8th, 2008 at 7:31 am
[...] VIA [...]
February 8th, 2008 at 11:09 am
… (Via) …
April 17th, 2009 at 4:51 pm
can any1 tell me the font name of the font they used b4