29 responded to this post

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 Kate said on February 1st, 2008

Thanks for the update Frederik. Whilst, as you say, the new logo has a more modern feel, I think it misses out on the “voluptuousness” of the original..

It seems a shame, to me, that they are moving away from the branding which gave us the memorable “Hello Boys” ads and appealed to both sexes.

Who’d have thought WonderBra would go “size zero” ;-)

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 phil said on February 1st, 2008

I like how you integrated the words “…lift” and “parted” into this post. :D

Coincidence?

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 Le Chiffre said on February 1st, 2008

I think it lacks a womanly touch. Its not elegant enough.

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 Quentin said on February 1st, 2008

WEAK!
Doesn’t stand out at all, really liked the old old better…

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 bloom said on February 1st, 2008

simply put: this is a mistake.

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 D said on February 1st, 2008

this is heartbreaking!!!
nnnnoooooo
how can they do that?
or what agency did it? :-)

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 Chee said on February 1st, 2008

The new “modern” look doesn’t really do it for me.

It has lost the sexyness of the old font.

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 Jefferton said on February 1st, 2008

They could’ve at least done a subtle bosom reference by making the capital “B” they introduced symmetrical.

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 sal said on February 1st, 2008

considerably less ample than before. i don’t think that’s the message they should be delivering.

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 mari said on February 1st, 2008

boooooring. this is for a push up bra? hmm

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 Yulia said on February 1st, 2008

i liked the fullness of the previous logo. this one doesn’t have enough… volume. should be thicker to reflect the brand. no delicate enough. seems flat…. oh!

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 Stephen said on February 1st, 2008

Feels like a ‘web 2.0′ logo with the inner capitalization, for a product that’s not web 2.0. Looks like someone typed it in a font they liked and thought the “B” capital would look modern and new. Old was def better.

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 joseph said on February 1st, 2008

As a designer not a consumer its more modern. and its sleek. Branding alone wont sell this image.. but it is modernized.

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 Dragos said on February 2nd, 2008

Weak.

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 Fer said on February 2nd, 2008

Totally agree with Stephen. Fucking Web 2.0!

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 beau said on February 2nd, 2008

Freddy looks over my shoulder to much ;)

They’re a the middle of a re-branding, it’s really that simple. Coming from a very conservative past they need to fight and survive in a new kind of market. Also, we see the new sleeker and more defined mark but don’t have the follow up creative to see the marriage of the two.

Give it 6 months to see how it lives in a WonderBra ad.

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 H. Michael Karshis said on February 3rd, 2008

I can’t believe they ignored the possibilities of what the could have been done with that big W…

HMK

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 Greg said on February 3rd, 2008

Ug. Too web 2.0 looking. Doesn’t have fullness of previous.

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 zafer said on February 3rd, 2008

The first questions I’d ask the WonderBra people are:

1) Do you think that your sales are sagging (oopss), if they are, due to the size and weight of your logo?
2) Will it make a real difference if you change the logo?

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 Ed Dron said on February 6th, 2008

I think it’s a mistake. The brand is all about being voluptuous. Their new logo took them from a D cup to an anorexic A cup. Not very sexy. I also agree with an above comment that it looks very high-techish. Bad branding moving in my opinion.

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… (Via) …

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 axay said on April 17th, 2009

can any1 tell me the font name of the font they used b4

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