Agency: The Name, Rome
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Emanuele Pulvirenti
Copywriter: Filippo Testa
Found at: IbelieveinAdv
11 responded to this post
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this makes me chuckle a bit, more than anything else. it almost seems like it’s poking fun at WWF more so than trying to raise awareness.
for those reasons, i definitely don’t think this ad works at all.
I can see the chuckle the panda is being crushed. but lol. unless your some twisted guy you feel bad for pandas.. their trees are being cut down 
but i don’t think this ad does a good job of making you feel bad for pandas. it doesn’t frame the situation in a real and serious enough tone, so it takes the reader away from the reality of deforestation.
Original and clever idea.
I thik this ad is very clever and clean. And gets the point:
Deforestation kills pandas.
omg!
wat is wrong with u people?!
Life and animals isnt sum kind of joke and muck around thing!
Even though pandas habitats are being taken down, trying to make that as a symbol is even worse.
If any1 in dis world had a brain they would all stop doing stuff they shouldnt!!
Seriously are you all brain dead.
Im not as old as some of you, but by the looks of it i know more than what you do.
(im only 13 and a half)
I think this picture is not enough to make people understandable that what happened then they cutoff the trees for money. This image has no any strong idea for saving the life of panda.
Shadow Stewart
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February 12th, 2008 at 11:43 am
WWF Dead Panda at Joe’s Blog mention something about this post....
February 13th, 2008 at 2:37 pm
Advertising for a Cause at zzilch mention something about this post....
February 14th, 2008 at 1:46 am
Isn’t life tough enough for the Panda? « Brand Central Station mention something about this post....
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simple cute clean. I get it. 3/5