6 responded to this post

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 Mike Smith - Guerrilla Marketing said on April 1st, 2008

This is great. Definitely a “why didn’t I think of that” type of marketing idea. I like it a lot.

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 JR said on April 1st, 2008

That may look a bit like racketeering practice.
I would hate similar idea to be exercised for a life or health insurance.

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 Mike Smith - Guerrilla Marketing said on April 1st, 2008

@JR … yeah, the idea might not seem right with an unbeating heart in the box or a model of an iron lung. :)

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 jochen said on April 4th, 2008

done.

i kinda get the feeling that lately re-does old awardwinning ads…

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 jochen said on April 4th, 2008

… lately dubai re-does…

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 bottleHeD said on August 14th, 2008

It’s a nice idea, but somehow, i don’t think it’s cost-effective to do this on a large scale.

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