Agency: JWT, Dubai
Creative Director: Chafic Haddad
Art Director: Tarek Samaan
Copywriter: Hari Krishna
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That may look a bit like racketeering practice.
I would hate similar idea to be exercised for a life or health insurance.
@JR … yeah, the idea might not seem right with an unbeating heart in the box or a model of an iron lung. 
done.
i kinda get the feeling that lately re-does old awardwinning ads…
… lately dubai re-does…
It’s a nice idea, but somehow, i don’t think it’s cost-effective to do this on a large scale.
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This is great. Definitely a “why didn’t I think of that” type of marketing idea. I like it a lot.