10 responded to this post

 Yulia said on March 30th, 2008

hmm the art direction looks more like a deodorant ad instead of a Listerine ad. Call me conventional but I want to see it tied back to the persons mouth… not their raised arms. The second one with the ambulance is closest out of all in idea but it’s still far from perfect.

 my idea andres fabian said on March 31st, 2008

at least the boxing one i had it years ago

 Baroness said on March 31st, 2008

What the hell are you talkin’ about Yulia? It’s a bit classic but nevertheless it’s a nice campaign to look at. Nice photography, funny art direction. Nice post Fredster.

 Patrick Byers said on March 31st, 2008

I partially agree with Yulia – it does seem like a deodorant ad in 2/3 of the ads.

But the art direction and photography are quite good.

The ads are funny and attention grabbing, and the Listermint bottle doe pay it off well.

Happy Marketing.

Patrick Byers
The Responsible Marketing Blog

 Craig McNamara said on March 31st, 2008

These are well-produced ideas that could easily have run back in the ’60s. Probably would have been funnier then, too.

More ads and commentary at http://craigmcnamara.blogspot.com/

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April 1st, 2008 at 12:46 pm Listerine hilft. | JWT Sidney. - iVisuell.de mention something about this post....
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