Agency: JWT, Sydney
hmm the art direction looks more like a deodorant ad instead of a Listerine ad. Call me conventional but I want to see it tied back to the persons mouth… not their raised arms. The second one with the ambulance is closest out of all in idea but it’s still far from perfect.
at least the boxing one i had it years ago
What the hell are you talkin’ about Yulia? It’s a bit classic but nevertheless it’s a nice campaign to look at. Nice photography, funny art direction. Nice post Fredster.
I partially agree with Yulia – it does seem like a deodorant ad in 2/3 of the ads.
But the art direction and photography are quite good.
The ads are funny and attention grabbing, and the Listermint bottle doe pay it off well.
The Responsible Marketing Blog
These are well-produced ideas that could easily have run back in the ’60s. Probably would have been funnier then, too.
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