Luxor Highlighter
Agency: Leo Burnett Mumbai, India
Creative Directors: Santosh Padhi, KV Sridhar
Art Director, Typographer: Santosh Padhi
Typographer, Illustrator: Kunal Mhabadi
Copywriter: Russell Barrett
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March 12th, 2008 at 12:12 pm
that makes me smile. but I wish they were different pictures. Not hitler.. chaplin cool. but you know it just evokes something negative with hitler. And that takes away from the idea.
March 12th, 2008 at 12:13 pm
It’s like supporting anger, or che guevera his image is far too heavy for supporting an ad for a highlighter.
March 12th, 2008 at 1:50 pm
[...] Nette Idee. Gibts auch als Che und Charlie. (via) [...]
March 12th, 2008 at 2:39 pm
I’m not sure about the choice of people, other than Chaplin, but this really works as an ad for a highlighter. It took a moment or two, but if you look closely, not only is the whole text itself coherent, but the highlighted words read as a single coherent piece of text as well. Whatever else, you have to admire the effort that went into it.
March 13th, 2008 at 7:06 am
[...] ][ [...]
March 13th, 2008 at 7:07 am
Seems to me like a really good idea!
March 13th, 2008 at 12:33 pm
If you want to shock, work in Hitler. If you want to appear progressive, work in Che. And if you want to look really out of touch with popular culture, work in Chaplin. These read like ads created by people with little first-hand knowledge of American culture — and apparently I’m right.
More ad commentary at ttp://craigmcnamara.blogspot.com/
March 13th, 2008 at 3:41 pm
what is this f-ing obsession ad people have with che? Does he need to be in half the ads we see? Try being original for once. Please. For the sake of all advertisng.
March 13th, 2008 at 11:45 pm
[...] Luxor Highlighter - neat ad [...]
March 14th, 2008 at 11:05 am
Why are there always people using sentences like “you can’t use Hitler, you mustn’t do that, you shouldn’t bla bla bla”?
Why don’t you look at the idea and discuss it then? I admise using images (e.g. Hitler) for sheer shock value, but this is clever and a lot of craftsmanship went into it.
So respect the freakin’ copywriter/creatives for that! Even though I don’t know Russel, I bow to this piece of work he did.
March 15th, 2008 at 9:08 pm
can we just use lindsey lohan please and perhaps umm… putin and oh why not throw in new species of rodent. no better yet, scratch the last one… lets replace it with an oil barrel.
March 17th, 2008 at 2:03 am
[...] Fonte:Â Frederiksamuel.com [...]
March 17th, 2008 at 4:45 am
[...] סדרת מודעות ×ž×’× ×™×‘×” במיוחדת [...]
March 17th, 2008 at 9:36 am
[...] : adgoodness.com Add a comment to “Brilliant adds…” [...]
March 17th, 2008 at 11:23 am
[...] que estaba viendo Ad Goodness, encontré estos prints para la marca Luxor, resaltadores o marcatextos como los conocemos mejor en [...]
March 17th, 2008 at 12:00 pm
[...] Visto en Adgoodness. [...]
March 17th, 2008 at 5:21 pm
Fantastic adds. BUT you have to read’em to understand.
March 31st, 2008 at 12:05 am
So funny
July 18th, 2009 at 8:41 am
it works. looks good too.
IMHO, the choice of people is a little, um.. outdated?
hats off to the copywriter anyways.