19 responded to this post

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 joseph said on March 12th, 2008

that makes me smile. but I wish they were different pictures. Not hitler.. chaplin cool. but you know it just evokes something negative with hitler. And that takes away from the idea.

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 joseph said on March 12th, 2008

It’s like supporting anger, or che guevera his image is far too heavy for supporting an ad for a highlighter.

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 Charlie Bing said on March 12th, 2008

I’m not sure about the choice of people, other than Chaplin, but this really works as an ad for a highlighter. It took a moment or two, but if you look closely, not only is the whole text itself coherent, but the highlighted words read as a single coherent piece of text as well. Whatever else, you have to admire the effort that went into it.

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 Ruben B said on March 13th, 2008

Seems to me like a really good idea!

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 Craig McNamara said on March 13th, 2008

If you want to shock, work in Hitler. If you want to appear progressive, work in Che. And if you want to look really out of touch with popular culture, work in Chaplin. These read like ads created by people with little first-hand knowledge of American culture — and apparently I’m right.

More ad commentary at ttp://craigmcnamara.blogspot.com/

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 Bonzo said on March 13th, 2008

what is this f-ing obsession ad people have with che? Does he need to be in half the ads we see? Try being original for once. Please. For the sake of all advertisng.

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 eliaen said on March 14th, 2008

Why are there always people using sentences like “you can’t use Hitler, you mustn’t do that, you shouldn’t bla bla bla”?

Why don’t you look at the idea and discuss it then? I admise using images (e.g. Hitler) for sheer shock value, but this is clever and a lot of craftsmanship went into it.

So respect the freakin’ copywriter/creatives for that! Even though I don’t know Russel, I bow to this piece of work he did.

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 Yulia said on March 15th, 2008

can we just use lindsey lohan please and perhaps umm… putin and oh why not throw in new species of rodent. no better yet, scratch the last one… lets replace it with an oil barrel.

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 Rez said on March 17th, 2008

Fantastic adds. BUT you have to read’em to understand.

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 Booto said on March 31st, 2008

So funny

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 malayalee monk said on July 18th, 2009

it works. looks good too.
IMHO, the choice of people is a little, um.. outdated?
hats off to the copywriter anyways.

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March 12th, 2008 at 1:50 pm cringle » Highlighted Hitler mention something about this post....
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