Agency: DDB, Edmonton
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Who would touch that in a washroom, give me a break!!. But still pretty good given it’s from Edmonton.
I’m sorry, but i have no idea what that ad is about. COuld someone please explain?
It’s for MADD aka Mothers Against Drunk Driving. On the surface it looks like a typical advent calendar, but when you open each of the flaps they turn into headstones.
Copy: How many families lose a loved one this holiday is up to you.
Kanishah, in response to your question, this is an ad supporting the cause of MADD (Mothers Against Drunk Driving). But you’re right in that it was a bit difficult to tell what the connection was in the beginning. Clever idea but perhaps lacking a bit in final execution.
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It’s a neat idea. However, if those tabs are made of paper, it won’t last 5 minutes in a public display.