23 responded to this post

mygif
 Greg said on March 24th, 2008

Damn. That IS subliminal! A little too much so I’m afraid.

mygif
 Sara said on March 24th, 2008

I wouldn’t have figured out if it weren’t for the tag. Of course, it might be because I’m a woman.

mygif
 Rez said on March 24th, 2008

What happens in daylight ?

mygif
 Freddy said on March 24th, 2008

@Rez, very good question!!!

mygif
 Steve said on March 24th, 2008

Are the lights and the glow printed on the billboard, or are there real lights above it? If they’re printed right on it would still work in daylight (just maybe not as well).

mygif
 Jonny P said on March 25th, 2008

I’ve got no idea what the gag is supposed to be. Is the light cast on it supposed to represent breasts? If so, what does that tell me? Playboy has breasts in it? Yeah, thanks for that. And what’s with “Play,boy!” logo? What does it mean??!!!!

mygif
 AW said on March 25th, 2008

Okay, I must be dense or having my afternoon crash because I don’t get this one. Can someone please spell it out for me?

mygif
 Mr. Wisdumb said on March 25th, 2008

I do not think this is a terribly effective campaign… but the beauty of it is, if anyone complains about it being just a “boob” ad, they can say, “what are you talking about… those are bunny ears”

mygif
 eliaen said on March 25th, 2008

It’s just an award piece, guys. So they most probably photoshopped it or it only hung for a night.

mygif
 Ben said on March 26th, 2008

I thought the billboard as ‘blank’ as someone had stolen it because it was a hot Playboy shot?? Didn’t think the lighting had anything to do with it??

mygif
 Sam said on March 27th, 2008

Shouldn’t the lights be at the bottom?

I don’t get it…

mygif
 Dam said on March 27th, 2008

Breasts.

I reckon during the day the dark part is still dark so u’d see something still.

mygif
 dboy said on March 28th, 2008

Great work.

Just shows the laziness of modern culture.

Something that needs more than 2 seconds thinking time and ye falter under the stress….

mygif
 Andrew said on March 28th, 2008

Hamburg phone numbers are only 6 digits… I didn’t know that.

P.S. this ad sucks.

mygif
 Yulia said on March 30th, 2008

way to smart for its’ own good. clever? yes. hard to see? agreed. fails t work in day light? possibly. next!

mygif

…[Via]…

mygif
 nugget said on April 2nd, 2008

wot? 0.o

it’s an ad. the consumer has to get it right away, or else it’s ineffective.

mygif
 Joseph Maguire said on April 9th, 2008

Ok Here’s what I think. It’s a good idea with poor execution If they really wanted to do this. They should have added a bit of light work into this. So that it shows a tiny bit of detail by putting some pieces of metal in between the light sources and the board. I know that takes a highly trained team but come on these things are really not going to be seen as is.

It took me 1 minute and my eyes are trained for this stuff.

Track & Pingback

Trackback and pingback from other blogger

March 29th, 2008 at 3:00 am Brand Care, il blog di Queimada sulla comunicazione mention something about this post....
March 31st, 2008 at 7:23 am playboy « Via mention something about this post....
April 29th, 2008 at 4:28 am bellezapura.com » Playboy y su póster de un lucido culo subliminal mention something about this post....
February 10th, 2010 at 7:13 am I WANT RAIN… playboy does…. | moof twittert mention something about this post....

Leave A Reply

Go Back To Home |

 Name (*required)

 Email Address (*private)

 Website (*optional)

Please Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments