Nice little subliminal poster for Playboy.
Agency: Philipp und Keuntje, Germany
Damn. That IS subliminal! A little too much so I’m afraid.
I wouldn’t have figured out if it weren’t for the tag. Of course, it might be because I’m a woman.
What happens in daylight ?
@Rez, very good question!!!
Are the lights and the glow printed on the billboard, or are there real lights above it? If they’re printed right on it would still work in daylight (just maybe not as well).
I’ve got no idea what the gag is supposed to be. Is the light cast on it supposed to represent breasts? If so, what does that tell me? Playboy has breasts in it? Yeah, thanks for that. And what’s with “Play,boy!” logo? What does it mean??!!!!
Okay, I must be dense or having my afternoon crash because I don’t get this one. Can someone please spell it out for me?
I do not think this is a terribly effective campaign… but the beauty of it is, if anyone complains about it being just a “boob” ad, they can say, “what are you talking about… those are bunny ears”
It’s just an award piece, guys. So they most probably photoshopped it or it only hung for a night.
I thought the billboard as ‘blank’ as someone had stolen it because it was a hot Playboy shot?? Didn’t think the lighting had anything to do with it??
Shouldn’t the lights be at the bottom?
I don’t get it…
I reckon during the day the dark part is still dark so u’d see something still.
Just shows the laziness of modern culture.
Something that needs more than 2 seconds thinking time and ye falter under the stress….
Hamburg phone numbers are only 6 digits… I didn’t know that.
P.S. this ad sucks.
way to smart for its’ own good. clever? yes. hard to see? agreed. fails t work in day light? possibly. next!
it’s an ad. the consumer has to get it right away, or else it’s ineffective.
Ok Here’s what I think. It’s a good idea with poor execution If they really wanted to do this. They should have added a bit of light work into this. So that it shows a tiny bit of detail by putting some pieces of metal in between the light sources and the board. I know that takes a highly trained team but come on these things are really not going to be seen as is.
It took me 1 minute and my eyes are trained for this stuff.
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