22 Responses to “Playboy”

1. Greg Says:
   March 24th, 2008 at 12:17 pm

   Damn. That IS subliminal! A little too much so I’m afraid.

2. Sara Says:
   March 24th, 2008 at 1:15 pm

   I wouldn’t have figured out if it weren’t for the tag. Of course, it might be because I’m a woman.

3. Rez Says:
   March 24th, 2008 at 3:13 pm

   What happens in daylight ?

4. Freddy Says:
   March 24th, 2008 at 3:23 pm

   @Rez, very good question!!!

5. Steve Says:
   March 24th, 2008 at 6:58 pm

   Are the lights and the glow printed on the billboard, or are there real lights above it? If they’re printed right on it would still work in daylight (just maybe not as well).

6. Jonny P Says:
   March 25th, 2008 at 11:41 am

   I’ve got no idea what the gag is supposed to be. Is the light cast on it supposed to represent breasts? If so, what does that tell me? Playboy has breasts in it? Yeah, thanks for that. And what’s with “Play,boy!” logo? What does it mean??!!!!

7. AW Says:
   March 25th, 2008 at 1:59 pm

   Okay, I must be dense or having my afternoon crash because I don’t get this one. Can someone please spell it out for me?

8. Mr. Wisdumb Says:
   March 25th, 2008 at 4:13 pm

   I do not think this is a terribly effective campaign… but the beauty of it is, if anyone complains about it being just a “boob” ad, they can say, “what are you talking about… those are bunny ears”

9. eliaen Says:
   March 25th, 2008 at 5:03 pm

   It’s just an award piece, guys. So they most probably photoshopped it or it only hung for a night.

10. Ben Says:
    March 26th, 2008 at 7:19 pm

    I thought the billboard as ‘blank’ as someone had stolen it because it was a hot Playboy shot?? Didn’t think the lighting had anything to do with it??

11. Sam Says:
    March 27th, 2008 at 2:01 am

    Shouldn’t the lights be at the bottom?

    I don’t get it…

12. Dam Says:
    March 27th, 2008 at 7:38 am

    Breasts.

    I reckon during the day the dark part is still dark so u’d see something still.

13. dboy Says:
    March 28th, 2008 at 12:07 am

    Great work.

    Just shows the laziness of modern culture.

    Something that needs more than 2 seconds thinking time and ye falter under the stress….

14. Andrew Says:
    March 28th, 2008 at 7:49 am

    Hamburg phone numbers are only 6 digits… I didn’t know that.

    P.S. this ad sucks.

15. Brand Care, il blog di Queimada sulla comunicazione Says:
    March 29th, 2008 at 3:00 am

    [...] fonte: [...]

16. Yulia Says:
    March 30th, 2008 at 8:19 pm

    way to smart for its’ own good. clever? yes. hard to see? agreed. fails t work in day light? possibly. next!

17. playboy « Via Says:
    March 31st, 2008 at 7:23 am

    [...] VIA [...]

18. http://vitorfreitas.wordpress.com/2008/03/31/playboy/ Says:
    March 31st, 2008 at 7:24 am

    …[Via]…

19. eTc :: El blog de Marketing en Español » Blog Archive » Publicidad de Playboy: ¿dónde están las mujeres desnudas? Says:
    April 1st, 2008 at 1:37 am

    [...] (AdGoodness) Publicado por Liz Martinez en Marketing, Publicidad Technorati  |   [...]

20. nugget Says:
    April 2nd, 2008 at 8:11 am

    wot? 0.o

    it’s an ad. the consumer has to get it right away, or else it’s ineffective.

21. Joseph Maguire Says:
    April 9th, 2008 at 10:24 am

    Ok Here’s what I think. It’s a good idea with poor execution If they really wanted to do this. They should have added a bit of light work into this. So that it shows a tiny bit of detail by putting some pieces of metal in between the light sources and the board. I know that takes a highly trained team but come on these things are really not going to be seen as is.

    It took me 1 minute and my eyes are trained for this stuff.

22. bellezapura.com » Playboy y su póster de un lucido culo subliminal Says:
    April 29th, 2008 at 4:28 am

    [...] Vía Frederik Samuel [...]