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    RAM FM

    Ram FM 93.6 is a Palestinian and Israeli Radio station that broadcast from Jerusalem and Ramallah. Their aim is to create a bridge between the two nations through music.

    Agency: Gitam BBDO, Tel-Aviv
    Executive Creative Director: Guy Bar
    Creative Director: Igal Hazan
    Art Director: Noam Laist
    Copywriter: Orel Bitan
    Studio: Ariel Vitkon, Elina Uretsky

    TAGS: Bob Marley, Elton John, Gitam BBDO, Israel, Passport, Print, Radio Station, RAM FM, Stamps, Tel Aviv, The Beatles

    RELATED POSTS: No related posts,

    Posted in Print   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Sunday, March 9th, 2008 at 3:02 pm and is filed under Print. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    12 Responses to “RAM FM”

    1. Sam Says:
      March 9th, 2008 at 4:28 pm

      Beautifully executed, but… strange copy.

    2. Freddy Says:
      March 9th, 2008 at 4:36 pm

      yeah… im also not a big fan of the red bar… takes away from the stamps.

    3. Moey Says:
      March 9th, 2008 at 7:10 pm

      nice execution

    4. Sam Says:
      March 10th, 2008 at 3:11 am

      I agree Freddy, it detracts from the visual massively.

      It’s a real shame as it was 90% there.

    5. Anne Says:
      March 10th, 2008 at 6:48 pm

      Hehe, before I saw these comments, I was actually going to post to say ‘wow, amazing images, and the copy is fantastic, too!’ I don’t know about the red bar, but I feel like the copy really ties the whole thing together. The imagery is cool, but the copy gives it context, and shows you where the radio station is coming from!

    6. joseph Says:
      March 11th, 2008 at 7:41 am

      copy was clown ish. the colors were too. Fine concept 3/5

    7. Emma Says:
      March 11th, 2008 at 4:11 pm

      Eh - I feel like I’ve seen this before to be honest - not with stamps, but with footsteps.

    8. vonK Says:
      March 12th, 2008 at 11:17 am

      The illustrations are great, the idea is spot-on.

      The red+ yellow, bar, station logo(?) and type are freakin’ killing it for me. Am I smoking crack, or is that Arial? Ew. Those poor, poor illustrations.

    9. dr.ad Says:
      March 13th, 2008 at 5:03 am

      GREAT, copy is a little slopish, but great concept, nice execution and worthy cause

    10. Yulia Says:
      March 15th, 2008 at 9:11 pm

      nice execution. the copy doesn’t really work but as an art director i’m willing to overlook it. but just this time. don’t do it again.

    11. Rez Says:
      March 17th, 2008 at 5:33 pm

      The stamps only work with hairs and clothes, but not at all with faces : the idea was good but impossible to render.

    12. dave Says:
      March 22nd, 2008 at 8:35 pm

      expecting Elton John to bridge gaps is asking a bit much. Nice execution wasted on an bad idea.

    Leave a Reply


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