RAM FM
Ram FM 93.6 is a Palestinian and Israeli Radio station that broadcast from Jerusalem and Ramallah. Their aim is to create a bridge between the two nations through music.
Agency: Gitam BBDO, Tel-Aviv
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Laist
Copywriter: Orel Bitan
Studio: Ariel Vitkon, Elina Uretsky











March 9th, 2008 at 4:28 pm
Beautifully executed, but… strange copy.
March 9th, 2008 at 4:36 pm
yeah… im also not a big fan of the red bar… takes away from the stamps.
March 9th, 2008 at 7:10 pm
nice execution
March 10th, 2008 at 3:11 am
I agree Freddy, it detracts from the visual massively.
It’s a real shame as it was 90% there.
March 10th, 2008 at 6:48 pm
Hehe, before I saw these comments, I was actually going to post to say ‘wow, amazing images, and the copy is fantastic, too!’ I don’t know about the red bar, but I feel like the copy really ties the whole thing together. The imagery is cool, but the copy gives it context, and shows you where the radio station is coming from!
March 11th, 2008 at 7:41 am
copy was clown ish. the colors were too. Fine concept 3/5
March 11th, 2008 at 4:11 pm
Eh - I feel like I’ve seen this before to be honest - not with stamps, but with footsteps.
March 12th, 2008 at 11:17 am
The illustrations are great, the idea is spot-on.
The red+ yellow, bar, station logo(?) and type are freakin’ killing it for me. Am I smoking crack, or is that Arial? Ew. Those poor, poor illustrations.
March 13th, 2008 at 5:03 am
GREAT, copy is a little slopish, but great concept, nice execution and worthy cause
March 15th, 2008 at 9:11 pm
nice execution. the copy doesn’t really work but as an art director i’m willing to overlook it. but just this time. don’t do it again.
March 17th, 2008 at 5:33 pm
The stamps only work with hairs and clothes, but not at all with faces : the idea was good but impossible to render.
March 22nd, 2008 at 8:35 pm
expecting Elton John to bridge gaps is asking a bit much. Nice execution wasted on an bad idea.