Good to see a brand going back to a simple version of their logo, rather than going the obvious web 2.0 style shiny/beveled/etc look. The classic “R” is back, which was taken from their previous Rossignol Logo. Overall I think it’s not a bad re design, and i can get used to the new typeface as well.
“Embracing the power and familiarity of the classic “R” (born in 1965), the new logo presents a strong, simple message: “This is made by Rossignol.” We want to emphasize that Rossignol’s products are made by people committed to perfection, and who have a deep understanding of the mountain lifestyle and environment. The “R” represents a unification of purpose, of direction and of reason.”
Found at: BrandNew