Agency: Savaglio\TBWA, Buenos Aires
10 responded to this post
subscribes to Comment RSS or trackback URL
La luce sia con te…
Very cool print, clever use of star wars mood, even in the line. I like it/Mi piace.
Nice work on the theme and the well-done visual treatment. It could have been really cheesy, but I think they pulled it off with some class and good humor. The second one looks remarkably like Carrie Fisher.
LOL, The word “Atma” means “Darkness” in Arabic 
It’s a clever idea, but wouldn’t you say it sells the product drastically short? I mean, the light certainly isn’t very bright…
__to micabdo !
that was hillarious man ! how did u relate them together ?
fe3lan…ATMA heya darkness
Track & Pingback
Trackback and pingback from other blogger
April 10th, 2008 at 2:43 pm
ATMA Lite | Fight the dark side | Brainstorm #9 mention something about this post....
April 21st, 2008 at 10:31 am
Ad Links: 2008-04-21 « ideas Revolutionary mention something about this post....
December 30th, 2008 at 8:30 pm
Back to Essentials - 160 Creative and Inspiring Print Ads mention something about this post....
Leave A Reply
Go Back To Home BMW The Ramp Movie | Discovery Channel RebrandingPlease Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments
Latest Print Posts
Latest Outdoor Posts
Latest Direct Posts
Latest TV/Film Posts
Get your social on
Sponsors
- Online Advertising with Ryan Deiss
- Car Magnets
- Beauty News
- stock images from iStockphoto
- Smashious said:
That looks cool. I like to try it out.… - Proud Vegan said:
To all of you who have said that animal testing is okay, that it is necessary and that it's better them than humans.. you disgust me. How can you live with yourselves? Animals feel just as much pain a… - Creative Pile said:
Great concept!… - Gabor said:
Jeez, guys. You're still lost in this target audience thingy although Littlejohn already cleared this subject: this campaign was targeted for the collectors community (which is pretty large actually) …
Inspiration
Categories
- Ad Industry (18)
- Announcements (47)
- Artsy (12)
- Branding (67)
- Design (47)
- Designers (31)
- Direct (200)
- For Students (1)
- Funny/Weird (28)
- Guerilla (185)
- Inspiration (27)
- Interactive (62)
- Magazine Use (44)
- Not so Good (21)
- Outdoor (230)
- Packaging (15)
- Photography (10)
- POP (8)
- Print (780)
- Rants (9)
- Self Promotion (34)
- Stationary (21)
- Student Work (1)
- Sunday Links (1)
- Think Piece (1)
- Transit (25)
- TV/Film (152)
- Typography (12)
- Uncategorized (7)
- Websites (126)
Monthly Archives
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
There’s a lot of those “light” ads running these days but this one, I admit is pretty cool. And I’m not even a Star ars super fan…