I agree. It works!

Yeah, I totally agree too. Their image needed to be refreshed, they did a nice work with the icon, which will work great as an identifier for the brand.

I believe they have had their previous logo for almost 10 years, and int served its purpose, know is time to show that cleaner, sleeker, simpler look, trend that is going around.

It’s very nice, very modern. A great improvement, although there are some aspects of the typography that I don’t like. The “c-o” makes it look like a “o-o” combination. And, although they are following precedence, i still think there should be a dot above the “i” so that it doesn’t appear to be switching cases.

I like the spacing of channel and the placement of the globe.

It’s going to take a little time to get used to.

The globe seems oddly positioned.

Not sure if I like it yet…

Like Ant, I like the old one Better. I just do not like the way the globe and the D come together. It would’ve looked better if they had tried to replace the “o” with the globe..

Discovery, History Channel, and Animal Planet have all be rolling out rebranded logos and in every case I think the logos fall short. I think the History Channel has the best rebrand from a conceptual sense. I think the old Discovery logo was easier to identity. Like Don G., I think the globe is too small. The “c-o” combination is interesting in that it makes it look kind of like an infinity loop.

its rubbish. we like the discovery channel logo because its the discovery channel logo. we like that it looks like it was designed in the early 90′s on powerpoint. we like the fact that the channel is spending more time ‘discovering’ than thinking about their bloody logo… now i dont know what to like about them!

lovely. they could hae made “channel” a wee bit bigger but i’ll let it slide.

Why the new brands are so feminine?

i like the typeface but the globe isn’t in the best position there..

The logo looks very nice, and very contemporary, while maintaining the key attributes viewers associate with discovery. A different tone of blue, and a new typeface definitely bring the old design into the new century. Good work keeping the globe an integral part of the design, while making it possible to isolate the “d with globe” as its own icon. simply awesome.

The new logo looks more related to an “IT” image rather than a channel discovering the world.

i love the new logo. its sleek and clean without having to “explain” everything about the word “discovery.”