I really like the new logo for the Discovery Channel. The type treatment is very nice, and I like that they kept the globe. It’s smaller now, and focuses more on the word Discovery.
Discovery turned to Boston-based Viewpoint Creative to develop a revitalized brand mark that would continue to leverage the equity of its signature “globe” icon. By linking the globe into the “D” of Discovery, Viewpoint fused the world and brand. The stylized earth, contemporary color palette and fresh typography all combine to bring the mark more in line with Discovery as the international communications company it is today, the network said.
The mark can also separate out the “D-globe” as a single entity, in order to create a unique and dynamic icon. This icon can be used as a shorthand “identifier” in the future.
Found at: BrandNew