35 responded to this post

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 ivan from adsoftheworld said on April 12th, 2008

I agree. It works!

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 Bam Azizi said on April 12th, 2008

as a branding expert (somewhat) and a designer who has been a professional designer for 10 years i’d say i agree that discovery needed a new look and a new personality but the new logo falls short…. it’s too mundane, too “corporaty” … there is no level of excitement or a feel of “discovery” with this new logo

too bad!

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 Cindy said on April 12th, 2008

Yeah, I totally agree too. Their image needed to be refreshed, they did a nice work with the icon, which will work great as an identifier for the brand.

I believe they have had their previous logo for almost 10 years, and int served its purpose, know is time to show that cleaner, sleeker, simpler look, trend that is going around.

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 Zac Martin said on April 12th, 2008

I too agree.

Wasn’t sure about the placement of the globe at first, but it’s grown on me quickly. Loving the font too.

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 Cameron said on April 12th, 2008

It’s very nice, very modern. A great improvement, although there are some aspects of the typography that I don’t like. The “c-o” makes it look like a “o-o” combination. And, although they are following precedence, i still think there should be a dot above the “i” so that it doesn’t appear to be switching cases.

I like the spacing of channel and the placement of the globe.

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 Mike said on April 12th, 2008

I like it too.

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 Jason said on April 12th, 2008

It’s going to take a little time to get used to.

The globe seems oddly positioned.

Not sure if I like it yet…

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 Ant said on April 13th, 2008

It must be me. I like the older one more.

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 ave13 said on April 13th, 2008

Like Ant, I like the old one Better. I just do not like the way the globe and the D come together. It would’ve looked better if they had tried to replace the “o” with the globe..

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 Don G. said on April 13th, 2008

I like the lettering – cool font, and tweaked to perfection! However, I think they have done a semi-poor job in the globe, as the globe is too small. It is hard to instantly identify the round blob as a globe. I think once you know what it is, it’s no problem, but right off the bat they have a minor issue there, IMO.

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 SaraMac said on April 13th, 2008

Discovery, History Channel, and Animal Planet have all be rolling out rebranded logos and in every case I think the logos fall short. I think the History Channel has the best rebrand from a conceptual sense. I think the old Discovery logo was easier to identity. Like Don G., I think the globe is too small. The “c-o” combination is interesting in that it makes it look kind of like an infinity loop.

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 jase edwards said on April 13th, 2008

is it just me or does the back ground color is a tad too dull. would have done d globe in a half “D” instead of the “O” cause i think that was their hook. other wise i think d fond is good

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 ivan said on April 14th, 2008

its rubbish. we like the discovery channel logo because its the discovery channel logo. we like that it looks like it was designed in the early 90′s on powerpoint. we like the fact that the channel is spending more time ‘discovering’ than thinking about their bloody logo… now i dont know what to like about them!

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 Chuck Lewandowski said on April 14th, 2008

Something just doesn’t sit right. The theory behind the new logo (which is describe is the article) is sound, but something is off. I think the globe and the “D” are positioned strangely. Perhaps if the globe were lowered or reduced in size a bit, it could work better. The typeface is beautiful but it makes the logo awkwardly long, even with the tight kerning. The “c” and the “o” are kerned so tightly that they almost read as a double “o”. I can visualize the new logo right at home in the center of a windscreen TV, but I have a hard time seeing it fit well in the bottom right of the screen (where we commonly see the channels branding). All in all, I think that Viewpoint’s efforts are on the right track, but I feel it still needs finishing.

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 Yulia said on April 14th, 2008

lovely. they could hae made “channel” a wee bit bigger but i’ll let it slide.

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 arno said on April 14th, 2008

soooooooooo glad they didn’t put the globe in the “O”…

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 Fabrizio said on April 15th, 2008

Why the new brands are so feminine?

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 Sorin said on April 15th, 2008

They earned their money for this logo. Good job, indeed!

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 martin said on April 16th, 2008

i like the typeface but the globe isn’t in the best position there..

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 BrianW said on April 23rd, 2008

I like the old logo. The globe is what gave the Discovery Channel a distinct feel. Now it’s practically invisible.

I say that within a year they will modify this logo and make the globe larger.

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 Dan Riley, Darius Company said on May 19th, 2008

The logo looks very nice, and very contemporary, while maintaining the key attributes viewers associate with discovery. A different tone of blue, and a new typeface definitely bring the old design into the new century. Good work keeping the globe an integral part of the design, while making it possible to isolate the “d with globe” as its own icon. simply awesome.

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 bottleHeD said on August 14th, 2008

Nice typework, but the Globe looks out of place, almost like an afterthought.

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 Sam said on November 6th, 2008

The new logo looks more related to an “IT” image rather than a channel discovering the world.

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 neuromarketingcanada said on February 19th, 2009

The logo did not respect the credibility-based formula

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 Noel said on March 27th, 2009

i love the new logo. its sleek and clean without having to “explain” everything about the word “discovery.”

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 maverick said on June 9th, 2009

hi i feel the new logo falls short in layin an impression on the user. the type is good. but a layman wont be able to connect the globe going into the D. instead the old logo far served the purpose.

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