Agency: Master Promo, Curitiba, Brazil
Creative Director: Marcos Minini
Art Director: Renan Molin
Designer: Renan Molin
Jajajajajajajaja, quÃ© bueno!
This seems like it would be more suited to a divorce lawyer; or something that’s purpose was in direct correlation to the breaking of the heart.
For a therapist wouldn’t you want something that brought the two halves together rather than apart?
my 2 cents ya.. i think it’ll be better if the front had a white strip that goes across d heart (which shows its broken) then when u tear it up the color inside is red and patchs up d heart with her numbers. better effect n makes more sense i think..
The reason it is a brilliant piece is because it says, “call me if you need me” The only reason to rip is the same reason you would break the glass on a fire alarm, if you need to.
Brilliant. Simple brilliance.
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