Found this campaign pretty funny! Someone sent this over email but didn’t include any credits. If you know more about it please leave it in the comments.
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Just to let you know: Neu.de is the website of a German dating agency.
Probably made for Award Shows, because I never seen them and the usual neu.de-campaigning looks different.
Brilliant ad creative! Probably something Ashley Madison should try.
“Someone sent this over email” – very lame exuse 
@LOL want me to send you their email? 
It’s from Saatchi & Saatchi Frankfurt … and pretty nice!
Politically scorret, but it let me laugh…
I’ve seen a bunch of quicky-divorce lawyer ads that use the same idea:
“Lose 200 pounds in 30 minutes.”
Then show the soon-to-be ex-husband.
These ads are very clever. I’m so sick of the current dating ads that are plastered all around the internet and this is a breath of fresh air. Funny, original, and frankly, true.
If someone just isn’t doing it for you, you always have other options.
I agree with the first comment, in some way. But on the other hand you can see in the first pictures that they are really unhappy.
Its from Saatchi & Saatchi Frankfurt and won, as far is i know, an award few weeks ago on the german art directors club.
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April 20th, 2008 at 9:19 am
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This strikes me as pretty tasteless. The entire campaign seems to focus on the idea that you should dump your current significant other for another one for reasons of superficial physical appearance.
The ad itself is clever enough, and I get the joke and all — so that much is well done. But the perpetuation of the idea that relationships should be these society-wide competitions of physical beauty just doesn’t sit well with me, and these ads don’t do much but play right into it.