To bring awareness to society on the mayor issue of polar melting due to global warming. To place ice sculptures of polar animals on seven of the main and most visited public parks in Bogota. Over 8.000 people witnesses the activity, with an overwhelming increase of the visitors at the NGO website and at the least 1.500 e-mails of people inquiring about action plans and prevention of global warming.
Agency: DDB/Key People, Colombia
A nice idea but Columbia is hardly known for it’s excessive carbon output is it..? That and I find it very hard to believe that no one at DDB Colombia knows how to spell major!