I do think it is an improvement. First of all getting rid of the icon, about time. But the font, I do not know if I like it as much as the old thin one but somehow it still looks a lot better. Maybe it’s the round S that I do not like.
Very nicely done. Everything holds together, stroke contrast of the type feels just right. I also like the way the right leaning dot of the “i” is counterbalanced by the left swoop the “D” arc. Anybody know who is responsible for the redesign?
I stumbled upon the answer to my own question: the redesign was done by MetaDesign. Q&A with the designer: http://www.underconsideration.com/brandnew/archives/sandisk_through_a_qa_with_bret.php
Old one. I like the logo!
Much better than the original as far as an improvement on the given elements. But, it´s quite boring as a high technology brand, In my experience SanDisc is a bad name, not strong enough, and it´s no longer a disc at all, Branding has a lot more space to grow on this products.
It’s boring but at least it’s more readable now. The kerning on the old logo was horrible.
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I totally agree… I love the stripped down version. There was no need for the explosion icon. In this case, the type is the hero. I love the treatment to the typeface and there is even a little homage to the old icon with the dot over the i. Good job.