Sandisk Rebrand
Sandisk has done a little logo updating, and i like it. They got rid of the “ugly” flash explosion icon, but did keep the recognizable D. I do like the type, which now feels more like a techie brand. I think this “upgrade” works better for them, and makes the feel more modern.
Design Agency: Metadesign
Your thoughts?
Found at: BrandNew
Posted in Branding 
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April 22nd, 2008 at 1:48 pm
I totally agree… I love the stripped down version. There was no need for the explosion icon. In this case, the type is the hero. I love the treatment to the typeface and there is even a little homage to the old icon with the dot over the i. Good job.
April 22nd, 2008 at 2:11 pm
I do think it is an improvement. First of all getting rid of the icon, about time. But the font, I do not know if I like it as much as the old thin one but somehow it still looks a lot better. Maybe it’s the round S that I do not like.
April 22nd, 2008 at 3:43 pm
Very nicely done. Everything holds together, stroke contrast of the type feels just right. I also like the way the right leaning dot of the “i” is counterbalanced by the left swoop the “D” arc. Anybody know who is responsible for the redesign?
April 22nd, 2008 at 7:00 pm
I stumbled upon the answer to my own question: the redesign was done by MetaDesign. Q&A with the designer: http://www.underconsideration.com/brandnew/archives/sandisk_through_a_qa_with_bret.php
April 22nd, 2008 at 8:42 pm
Old one. I like the logo!
April 24th, 2008 at 5:05 am
[...] Am observat ca multe branduri au inceput sa opereze schimbari de finete asupra logourilor, alegand fonturi mai tehnice, in detrimentul celor artistice. Sau poate e doar impresia mea? Adi probabil ar spune mai multe despre subiectul asta. Sursa [...]
April 25th, 2008 at 11:45 am
Much better than the original as far as an improvement on the given elements. But, it´s quite boring as a high technology brand, In my experience SanDisc is a bad name, not strong enough, and it´s no longer a disc at all, Branding has a lot more space to grow on this products.
April 30th, 2008 at 12:52 pm
It’s boring but at least it’s more readable now. The kerning on the old logo was horrible.