8 responded to this post

 Alan said on April 22nd, 2008

I totally agree… I love the stripped down version. There was no need for the explosion icon. In this case, the type is the hero. I love the treatment to the typeface and there is even a little homage to the old icon with the dot over the i. Good job.

 Patrik A said on April 22nd, 2008

I do think it is an improvement. First of all getting rid of the icon, about time. But the font, I do not know if I like it as much as the old thin one but somehow it still looks a lot better. Maybe it’s the round S that I do not like.

 Michael said on April 22nd, 2008

Very nicely done. Everything holds together, stroke contrast of the type feels just right. I also like the way the right leaning dot of the “i” is counterbalanced by the left swoop the “D” arc. Anybody know who is responsible for the redesign?

 Michael said on April 22nd, 2008

I stumbled upon the answer to my own question: the redesign was done by MetaDesign. Q&A with the designer: http://www.underconsideration.com/brandnew/archives/sandisk_through_a_qa_with_bret.php

 Ant said on April 22nd, 2008

Old one. I like the logo!

 jose roseva said on April 25th, 2008

Much better than the original as far as an improvement on the given elements. But, it´s quite boring as a high technology brand, In my experience SanDisc is a bad name, not strong enough, and it´s no longer a disc at all, Branding has a lot more space to grow on this products.

 Sara said on April 30th, 2008

It’s boring but at least it’s more readable now. The kerning on the old logo was horrible.

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