World Vision
On the 26th of March, World Vision launched a campaign to create more awareness around child labour. One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day. In order to support this cause, agency Ogilvy pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede. Copy above the adhesives: “You can’t ignore child labour - kinderarbeid.nl” (kinderarbeid: child labour).
Agency: Ogilvy, Amsterdam
Creative Director: Darre van Dijk, Piebe Piebenga
Copywriter: Léon van Hooijdonk
Art Director: Cynthia Tiebosch
Photography: Arno Bosma
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April 3rd, 2008 at 3:55 pm
Based on the sound track, seems like a number of people found it cute or amusing. Maybe it missed the mark.
April 4th, 2008 at 9:47 am
[…] film call “Children who work“ about child labour in Egypt. It is nice to see World Vision launched a campaign to create more awareness around child […]
April 4th, 2008 at 9:50 am
[…] film call “Children who work“ about child labour in Egypt. It is nice to see World Vision launched a campaign to create more awareness around child labour. (look closely at the automatic revolving […]
April 4th, 2008 at 11:45 am
There’s a lot of noisy people walking around there. The ones passing through seem impressed, so I’d say it works fine. Then again, I really like this idea, so I may be biased
April 5th, 2008 at 1:58 am
[…] Visto gracias a Freddy […]
April 5th, 2008 at 3:36 am
[…] Ogilvy hat für die soziale Hilfsorganisation World Vision Ende März eine Kampagne gestartet um auf Kinderarbeit aufmerksam zu machen. So wurden lebensgroße Kinderabbildungen an automatischen Drehtüren befestigt und lesbar stand der Claim “Sie können Kinderarbeit nicht ignorieren - Kinderarbeit.NL”. Von Frederik Samuel. […]