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World Vision

On the 26th of March, World Vision launched a campaign to create more awareness around child labour. One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day. In order to support this cause, agency Ogilvy pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede. Copy above the adhesives: â€œYou canâ€™t ignore child labour – kinderarbeid.nlâ€ (kinderarbeid: child labour).

Agency: Ogilvy, Amsterdam
Creative Director: Darre van Dijk, Piebe Piebenga
Copywriter: LÃ©on van Hooijdonk
Art Director: Cynthia Tiebosch
Photography: Arno Bosma

The Meat Market

Get your ad here for 30 days, for a ridiculous price.

6 responded to this post

Woody Hinkle said on April 3rd, 2008

Based on the sound track, seems like a number of people found it cute or amusing. Maybe it missed the mark.

Ashford said on April 4th, 2008

There’s a lot of noisy people walking around there. The ones passing through seem impressed, so I’d say it works fine. Then again, I really like this idea, so I may be biased