Paint that shit Gold
A website for the hip-hop group Atmosphere, where you can tag (graffiti) any site on the web. PaintThatShitGold.com arms fans with spray cans and stencils allowing them to “tag†any site on the Web—all while listening to tracks from the new album. From whitehouse.gov to myspace.com, no site is safe.
Agency: Colle+McVoy, Minneapolis
Executive Creative Director: Mike Fetrow
Group Creative Director: Eric Husband
Copywriter: Tim Blevins
Art Director/Designer: Barrett Haroldson
Art Director: Mike Caguin
Technical Lead: Jason Striegel
Developer: Brian Litzinger
Front-end Flash Developer: Andrew Charon
Interactive Strategist: Alicia Patrick
Producer: Ashley Vaness
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May 8th, 2008 at 4:21 am
I’m starting to really love this website. Atmosphere is one of my favourite bands. Thank you especially for this post.
May 8th, 2008 at 10:13 pm
love this site. the album is ok, i usually like atmosphere, slug is cool. this album is ok, not crazy about it but a for effort. i tagged the mccain site. hahaha. super fun!!!! great promo site. wouldn’t have knows atmosphere even has a new album out. nice job.
May 9th, 2008 at 2:01 pm
[...] no reason your attitude should be different on or offline. Frederik Samuel clocked Paint That Shit Gold this week. It lets you tag or graf any website you like with a [...]
May 12th, 2008 at 2:54 pm
What’s the point? A faux-tag over a website screenshot? Haven’t people done this with Microsoft Paint/Photoshop for 10 years??
I’m unimpressed - this is nothing new, inspiring, or even worth sharing. It may drive some good site traffic, but it falls tragically short of what it could have been.
Additionally, every time you navigate within the site, the track cuts?? really?? For such a high-visibility site, it’s poorly designed.
If executed properly, the idea could have been solid… but given the way it was, this is not so hot.
I give it a C