Panadol Menstrual
Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Creative Group Head / Art Director: Ashidiq Ghazali
Photographer: Groovy Studio
Retoucher: Procolor
Creative Group Head / Copywriter: Troy Lim
Found at: adsoftheworld
Posted in Print 
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May 8th, 2008 at 12:22 pm
ugh, so tired and lame.
May 8th, 2008 at 4:10 pm
Although funny, I don’t really know who this ad is targeting. If it’s women, they are shit out of luck. Offensive stereotype. Doesn’t surprise me that is was written by a man. It would make men laugh if they saw it in Maxim, but then again, not too many men are buying tampons for their girlfriends unless forced to.
May 8th, 2008 at 5:25 pm
It’s funny!
May 11th, 2008 at 1:42 am
A tired, sexist, offensive joke.
Here’s a tip: If your ad is going to offend someone with a tired stereotype, make sure the offended group is not also the group you’re trying to sell to.
Ugh.
May 12th, 2008 at 10:55 pm
in the words of neil french… “always know your audience”. this ad apparently doesn’t care to… seems like a bad joke that was mentioned at the bar and somehow made it through all the stages of approval.
May 14th, 2008 at 1:29 am
i thought it was for a laxative/diarrhea pill first, and i was laughing. dont know how my first impression would have been had i seen the menstrual.
May 14th, 2008 at 4:11 am
[...] que no veÃa una publicidad tan machista como esta de Panadol Menstrual. Además, como comentan en AdGoodness, es poco inteligente ofender a su público objetivo. La agencia responsable es Ogilvy & Mather [...]
May 15th, 2008 at 10:28 am
I believe they got the reaction they were looking for. Share your designs and creative ideas at http://www.24-7designheaven.com
June 24th, 2008 at 12:58 am
Reaction to stereotypes is culture sensitive too. In the US this would definitely tick off most people. I see that this is targeted in Singapore (looking at google). In Asia I can say from experience women taking offense, but finding this pretty damn funny and creative for the ad to work.
September 12th, 2008 at 12:34 am
I’m a woman and I think it’s funny.
Some of us have a sense of humour.
Oh, and Christian - I think you’ll find it’s selling menstrual pain medication, not tampons.