Agency: Maruri Grey, Ecuador
Creative Directors: Gabriel Rodas, Alejandro Jimenez
Art Director: Alejandro Jimenez
Illustrator: Paco Pincay
Photographer: Jhon Arevalo
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Just “School of Self-defense”.
“Registrations and Information:”
“Telephone:”
etc.
there was an extremely similar shampoo campaign a couple of years ago.
Weird. I don’t get it.
the shampoo had a drawing as well yes… but it was focusing only on the hair!
it doesnt matter it’s not very good whatever it is trying to do… unfortunately.
It’s an advert about self defence. It’s an e-fit (a drawing made up by artists working for the police, based on descriptions given by the victim of a crime – so they can get an idea of who they are looking for) and as you can see, the person is rather battered.
It’s saying that the offender in this case was beaten up by the victim in self-defense.
It’s a pretty clever idea, really. But maybe not good enough.
Thanks for the explanation, Wizzie!
But if someone has to explain it, it ain’t workin.
I think tbhis ad needs a strong heasdline and a benefit sub that explains Wizzie’s observation in 3 or 4 words…
Clever Idea.. now that you get it across that way.
its very bad, terrible and copy the same that shampoo
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June 13th, 2008 at 5:18 pm
Retrato falado surrado - Anúncio da Defiendt, uma escola de auto-defesa do Equador | nFactory.org mention something about this post....
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I cant read it.. translation?