10 Responses to “Energizer Cannes Grand Prix”

1. jim Says:
   June 19th, 2008 at 11:25 am

   these are good, but not worthy of a Grand Prix. Must be a slow year for print.

2. Shineman Says:
   June 19th, 2008 at 11:56 am

   You missed the one with the kid, the paint brush, and the small white dog… All of these are so sharp, though.

3. Emma Says:
   June 20th, 2008 at 1:02 pm

   Haha the tagline makes these so much better! Especially the last one. “If you don’t want your kids to “play house” at an early age, buy Energizer.”

4. Riley Says:
   June 21st, 2008 at 4:23 am

   This is far and away one of the best examples of black humor in advertising I’ve seen in a while.

   A witty, somewhat intimidating tactic of “buy our product or your child will get hurt” that doesn’t come off as a direct threat.
   Funny, provocative, gets people talking. Good series.

5. raymond Says:
   June 22nd, 2008 at 12:52 am

   i wish i had come up with this.

   nice.

6. Paul Says:
   June 25th, 2008 at 2:47 pm

   Really raymond?

   I thought this was the most underwhelming Grand Prix (or winner for that matter) ever.

   It’s been done before, a number of times. And come on, batteries? Surely there are bigger communication challenges to be attacked.

   Congrats to the winners, but Zzzz for me.

7. Never let their toys die, Energizer | DDB, Südafrika. - iVisuell. Says:
   June 27th, 2008 at 8:27 am

   [...] Sehr geile Award-Anzeigen für die Energizer-Batterien. Die Batterien die am längsten leben. Haben in Cannes gewonnen. Zu recht. Kindchenschema mal anders. Wenn Kinder nur Unfug im Kopf haben. Sicherlich ein Fall für die Nanny. Muahaaaaa. Via. [...]

8. peacemeatâ„¢ » Blog Archive » never let their toys die Says:
   July 22nd, 2008 at 12:30 pm

   [...] of the Cannes Grand Prix award for print, DDB South Africa pulled off these clever ads for Energizer. There’s something about this kind of advertising I love, the [...]

9. scooter Says:
   July 25th, 2008 at 1:01 pm

   yeah. i agree with paul.

   i find it sad that a creative person came up with this. either your kids have something mindless to play with or they will get into trouble. wow. no wonder this ad doesn’t make sense…it’s the “creative’s” own, personal childhood.

   ouch. sorry.

10. bottleHeD Says:
    August 14th, 2008 at 5:52 am

    Wow, this won the 2008 Grand Prix? It’s good, but not that good…