Advertising Agency: DDB, Sydney
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Found at: IbelieveinAdv
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GENIUS
it’s kind of a déjà vu… from U2 pop mart tour…
Pretty cool, but what happens during the day? I would guess that you can’t see the reflection, at least not as well. Still, cool idea in the way they’re attempting to market it to people.
I wouldn’t go so far as to say it’s genius but its pretty cool looking.
awesome work. costs are cheap (a half?), but very impressive.
Really smart 
yeah, neat. but how does it make me want a burger? couldn’t allstate insurance do the same thing? besides the double arch, couldn’t anyone plop their logo and it work just the same. i guess there’s the keep-us-in-mind thing.
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Really like it, esp the reflected text that “makes you look”. So much of the best work is the simplest. Still wouldn’t get me inside a McD’s, tho…