McDonalds Open Late
Advertising Agency: DDB, Sydney
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Found at: IbelieveinAdv









June 26th, 2008 at 1:31 pm
Really like it, esp the reflected text that “makes you look”. So much of the best work is the simplest. Still wouldn’t get me inside a McD’s, tho…
June 26th, 2008 at 1:35 pm
[...] (via adGoodNess) [...]
June 26th, 2008 at 5:15 pm
GENIUS
June 27th, 2008 at 8:00 am
it’s kind of a déjà vu… from U2 pop mart tour…
June 27th, 2008 at 9:04 am
Pretty cool, but what happens during the day? I would guess that you can’t see the reflection, at least not as well. Still, cool idea in the way they’re attempting to market it to people.
June 27th, 2008 at 1:11 pm
I wouldn’t go so far as to say it’s genius but its pretty cool looking.
July 1st, 2008 at 2:50 am
awesome work. costs are cheap (a half?), but very impressive.
July 1st, 2008 at 11:13 pm
[...] McDonald’s Open Late - very creative [...]
July 2nd, 2008 at 9:18 am
Really smart
July 25th, 2008 at 12:55 pm
yeah, neat. but how does it make me want a burger? couldn’t allstate insurance do the same thing? besides the double arch, couldn’t anyone plop their logo and it work just the same. i guess there’s the keep-us-in-mind thing.