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    McDonalds Open Late

    Advertising Agency: DDB, Sydney
    Executive Creative Director: Matt Eastwood
    Copywriter: Alex Stainton
    Art Director: Jakub Szymanski
    Photographer: Christian Mushenko
    Typographers: Jason Young, Erwin Santoso

    Found at: IbelieveinAdv

    TAGS: Australia, Bus Shelter, DDB, McDonalds, Mirror, Open Late, Outdoor, Sydney

    RELATED POSTS: McDonalds Outdoor,McDonalds,McDonalds,McDonalds Billboard,

    Posted in Outdoor   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Thursday, June 26th, 2008 at 12:05 pm and is filed under Outdoor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    10 Responses to “McDonalds Open Late”

    1. Charlie Bing Says:
      June 26th, 2008 at 1:31 pm

      Really like it, esp the reflected text that “makes you look”. So much of the best work is the simplest. Still wouldn’t get me inside a McD’s, tho…

    2. Ils font des économies chez McDo « TechGreen Says:
      June 26th, 2008 at 1:35 pm

      [...] (via adGoodNess) [...]

    3. withoutstars Says:
      June 26th, 2008 at 5:15 pm

      GENIUS

    4. Juan de Dios Says:
      June 27th, 2008 at 8:00 am

      it’s kind of a déjà vu… from U2 pop mart tour…

    5. David H. Says:
      June 27th, 2008 at 9:04 am

      Pretty cool, but what happens during the day? I would guess that you can’t see the reflection, at least not as well. Still, cool idea in the way they’re attempting to market it to people.

    6. Joemaguiredesign Says:
      June 27th, 2008 at 1:11 pm

      I wouldn’t go so far as to say it’s genius but its pretty cool looking.

    7. tsuno Says:
      July 1st, 2008 at 2:50 am

      awesome work. costs are cheap (a half?), but very impressive.

    8. Ad Links: 2008-07-01 « Kempton - ideas Revolutionary Says:
      July 1st, 2008 at 11:13 pm

      [...] McDonald’s Open Late - very creative [...]

    9. cartouche Says:
      July 2nd, 2008 at 9:18 am

      Really smart :)

    10. scooter Says:
      July 25th, 2008 at 12:55 pm

      yeah, neat. but how does it make me want a burger? couldn’t allstate insurance do the same thing? besides the double arch, couldn’t anyone plop their logo and it work just the same. i guess there’s the keep-us-in-mind thing.

    Leave a Reply


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