Advertising Agency: DDB, Sydney
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Found at: IbelieveinAdv
Really like it, esp the reflected text that “makes you look”. So much of the best work is the simplest. Still wouldn’t get me inside a McD’s, tho…
it’s kind of a dÃ©jÃ vu… from U2 pop mart tour…
Pretty cool, but what happens during the day? I would guess that you can’t see the reflection, at least not as well. Still, cool idea in the way they’re attempting to market it to people.
I wouldn’t go so far as to say it’s genius but its pretty cool looking.
awesome work. costs are cheap (a half?), but very impressive.
yeah, neat. but how does it make me want a burger? couldn’t allstate insurance do the same thing? besides the double arch, couldn’t anyone plop their logo and it work just the same. i guess there’s the keep-us-in-mind thing.
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