14 responded to this post

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 Charlie Bing said on June 26th, 2008

Really like it, esp the reflected text that “makes you look”. So much of the best work is the simplest. Still wouldn’t get me inside a McD’s, tho…

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 withoutstars said on June 26th, 2008

GENIUS

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 Juan de Dios said on June 27th, 2008

it’s kind of a déjà vu… from U2 pop mart tour…

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 David H. said on June 27th, 2008

Pretty cool, but what happens during the day? I would guess that you can’t see the reflection, at least not as well. Still, cool idea in the way they’re attempting to market it to people.

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 Joemaguiredesign said on June 27th, 2008

I wouldn’t go so far as to say it’s genius but its pretty cool looking.

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 tsuno said on July 1st, 2008

awesome work. costs are cheap (a half?), but very impressive.

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 cartouche said on July 2nd, 2008

Really smart :)

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 scooter said on July 25th, 2008

yeah, neat. but how does it make me want a burger? couldn’t allstate insurance do the same thing? besides the double arch, couldn’t anyone plop their logo and it work just the same. i guess there’s the keep-us-in-mind thing.

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