Agency: Ponto de Criação, São Paulo
Creative Director: Guto Araki
Art Director: Cristiano Canguçu
Copywriter: Angela Ribeiro
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At this point they’ve sort of stopped trying to be clever, or even present any illusion of subtlety, and just run back to the old depressing, sexist standby.
I know it sells, but the whole “if you buy this, women will have sex with you” thing is a little more asinine when they don’t even try to be subtle about it.
WTF.
this is sooooo baaad.
By the way: it’s the SL not the SLK 
Reminds me the old Audi commercials :
He’s got the car – he’ll have the woman
And they even did not do the execution … its a work of jung von matt. they just wrote a new line …
DUUUUMB.
great idea….. great advertise!
DO women talk about men inside sports cars? I know I’ve never had that conversation in my life with my friends. We have better things to discuss. …Maybe men just like to think that?
Omg. This is an ad, a joke from men to men, not philosophy. Chill!
Ps: emma there are plenty of women who cares. Believe me.
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June 18th, 2008 at 6:35 pm
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June 19th, 2008 at 4:36 am
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that’s an SL 500. not an SLK