Agency: Y&R Brazil
Creative Directors: Tomas Lorente, Cássio Zanatta
Art Director: Daniel Salles
Copywriter: Toni Fernandes
Illustrator: Ricardo Salamanca
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I agree with Yulia. Also, why is King Kong fending off bi-planes above a 21st century aerial shot of NYC?
Yeah, planes on fire not a good idea. Not great Photoshop either.
Planes, fire, NY disaster… way too 9/11 for me I guess.
Personally, I don’t like the idea of showing planes zooming around New York City in an ad for an airline. Maybe I’m too sensitive.
I like the concept here. A lot of potential for memorable films from a different “perspective.” Seems that the film choice in this ad is in poor taste, but I can imagine other movies that would prove memorable with an aerial view and decent graphics work. How about an airplane view of Willie Wonka’s Chocolate Factory or another benign setting?
i think there’s also one with the Titanic. solid write-up on this campaign at http://www.dasgoodads.com/2008/06/i-call-dibs-on-window-seat.html
i sure get the idea, which is good. but as a new yorker, i am not sure any ads with planes over nyc will be ok. ever. seriously, get another concept.
I really liked the idea. Different point of view.Congrats.
And also got a Bronze Lion in Cannes.
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June 5th, 2008 at 6:06 am
great Movies, TAM Airlines | Young & Rubicam, Brasilien. - iVisuell. mention something about this post....
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hmm… way to cerebral for me. Just hope that King Kong isn’t trying to hit a tam plane in that scene. it takes way more these days for an airline than offering movies, i’d try a different marketing approach tam…. like actually offering service with no delays or decent food or more leg room. or a plane made of solid gold…..