10 Responses to “Tam Airlines”

1. Yulia Says:
   June 4th, 2008 at 1:27 pm

   hmm… way to cerebral for me. Just hope that King Kong isn’t trying to hit a tam plane in that scene. it takes way more these days for an airline than offering movies, i’d try a different marketing approach tam…. like actually offering service with no delays or decent food or more leg room. or a plane made of solid gold…..

2. Patrick Says:
   June 4th, 2008 at 1:41 pm

   I agree with Yulia. Also, why is King Kong fending off bi-planes above a 21st century aerial shot of NYC?

3. SDurnin Says:
   June 4th, 2008 at 1:59 pm

   Yeah, planes on fire not a good idea. Not great Photoshop either.

4. Felipe Edoardo Says:
   June 4th, 2008 at 3:35 pm

   Planes, fire, NY disaster… way too 9/11 for me I guess.

5. great Movies, TAM Airlines | Young & Rubicam, Brasilien. - iVisuell. Says:
   June 5th, 2008 at 6:06 am

   [...] Sehr schöne Idee. Aber ob man King Kong wirklich schnell genug auf dem Dach entdeckt und dadurch den Witz versteht? Ich weiß es nicht. Via. [...]

6. tina Says:
   June 5th, 2008 at 9:14 am

   Personally, I don’t like the idea of showing planes zooming around New York City in an ad for an airline. Maybe I’m too sensitive.

7. J Says:
   June 6th, 2008 at 1:15 pm

   I like the concept here. A lot of potential for memorable films from a different “perspective.” Seems that the film choice in this ad is in poor taste, but I can imagine other movies that would prove memorable with an aerial view and decent graphics work. How about an airplane view of Willie Wonka’s Chocolate Factory or another benign setting?

8. ryan Says:
   June 9th, 2008 at 12:21 pm

   i think there’s also one with the Titanic. solid write-up on this campaign at http://www.dasgoodads.com/2008/06/i-call-dibs-on-window-seat.html

9. CBETA Says:
   June 9th, 2008 at 2:51 pm

   i sure get the idea, which is good. but as a new yorker, i am not sure any ads with planes over nyc will be ok. ever. seriously, get another concept.

10. John Says:
    May 12th, 2009 at 1:40 pm

    I really liked the idea. Different point of view.Congrats.
    And also got a Bronze Lion in Cannes.