The Lamato Network
I usually don’t post my own work on here, but I am pretty proud how this turned out.
Introducing the Lamato Network. The real social, social network. Designed specifically with the 30+ crowd in mind, the Lamato Network’s taken the best components of other more established online social networking sites – Facebook, LinkedIn, Twitter, etc. – and enhanced them to their maximum social potential. How? By ultimately encouraging you to get offline in order do these activities in person with those you care about. And what better adult beverage to enjoy these special moments with than the incredibly social Mott’s Clamato Caesar.
Single feature spotlight vignettes released via the online video sharing landscape all lead the audience to Lamato.net where a full tour of the site’s features awaited. Spoofing a wide range of social activities people of all ages now do with great vigour online (sharing photos, reconnecting with lost friends and so on), the video tour for the fake Lamato Network site ultimately revealed itself for what it was. It then directed everybody interested in learning about more genuinely social ideas to the main Mott’s Clamato website for further inspiration.
Agency: TribalDDB, Toronto
Creative Director: Dré Labre
Art Director: Frederik Samuel
Copywrter: Travis Sellar
Producer: Pat Elia
Account Manager: Andrew Kinnear
Production Company: Spy Films
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Peter Oad
Post Production: Soho
Posted in TV/Film, Websites 
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June 25th, 2008 at 9:18 am
Great job Freddy. Wish i had thought off this idea.
June 25th, 2008 at 9:23 am
Not bad. I especially like the spot with the “how embarassing. whatever” line. That had me laughing!
June 25th, 2008 at 11:09 am
Excellent work with an excellent strategy.
My respect.
June 25th, 2008 at 12:20 pm
Freddy its very good work. I like the vignette treatment. The 1st one was the weakest ( the impact was dragged on too long and it seemed like a rehashed idea ). the second one was the best and the third one was close to it but it just seemed like it missed the final huzzah in the joke. Good stuff
June 25th, 2008 at 10:01 pm
very cool! congrats. love the “whatever” line. great ending.
June 25th, 2008 at 10:17 pm
i rarely post a comment here, but it is really one of the best jokes i have ever seen. great job!!! i would definitely want one when i see one!
Impressive.
June 26th, 2008 at 10:38 am
Smart. Nice work Freddy.
June 29th, 2008 at 11:48 am
Its humorous, its entertaining! N I like the shots being taken on the social networking culture
But still it fails to bring me any closer to buying the drink Clamatao
July 1st, 2008 at 11:14 pm
[...] The Lamato Network - Try to be funny, not as witty as I hoped. The video speed at the Lamato.net site is very slow (real bad video experience). [...]