Clean Up The World, an initiative of Clean Up Australia discovered that over 80% of all office paper printouts end up in the bin – a statistic the environmental organization found disturbing and wanted to act on.
DDB decided to tackle this problem head on through the simple use of a downloadable desktop image that would act as a constant reminder for people to think before they print.
The desktop image symbolises what it is youâ€™re actually printing via a microsite that reaches people directly at the source of the problem â€“ their computer.
Agency: DDB, Sydney
Executive Creative Director: Matt Eastwood
Creatives: Ant Simmons, Alex Wadelton
Designers: Jay Young, Ant Simmons, Alex Wadelton
Group Account Director: Kate Oâ€™Brien
Digital Art Director: Christof Ulbrich