Agency: Draft FCB, New York
Chief Creative Officer: Chris Becker
Executive Creative Director: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
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I enjoy the playfulness. It has a familiar feel but its fun.
On this post you can see how it works on a video:
http://www.theadmad.com/2008/07/23/oreo-elevator/
Really awesome idea and execution. Bravo!
My gut reaction when i saw this was something between “Aw!” and “Ah”…maybe like “augh!” I want to see it in action, though.
Great concept. Makes you stop, watch and think about cookies.
nice work. that’s the lobby of the the fcb building/mall in nyc.
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July 24th, 2008 at 12:48 pm
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It has a familiar feel to it.