Walmart Rebranding
I know I am a little late on this, but I thought it was worth mentioning. Walmart has redesigned their logo, and have gotten rid of the hyphen (star). I like the “W” but the rest could have been much better. It loses its “Im american” feel with the star in the middle now gone. I am also not sure what the sunburst is all about. For some reason I keep on reading it as WALM ART…
Your thoughts?
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July 8th, 2008 at 10:12 am
I always took the sunburst as part of the whole live better idea; I guess the intimidating block typeface doesn’t really speak well for the brighter, sunnier life they’re going for. The rebranding in general…maybe a better step, but losing the all-american charm you mentioned…probably a bit of a loss for Walm art.
July 8th, 2008 at 11:01 am
it reminds me of pampers, don’t know why
July 8th, 2008 at 11:30 am
I think it reminds me of pampers too like huggies or something. Interesting time to rebrand their company dont you think? * in regards to the financial upheaval of the us economy and how tied they are too it.
July 8th, 2008 at 11:49 am
I’m not American so I’m not familiar with the Walmart logo. But when I see the before and after above, I must say I prefer the logo they used before. The second one is to childish.
July 8th, 2008 at 12:14 pm
My guess is that their intention was to remove the “I’m American” feel. They’ve been expanding globally for years. I’m sure that people in China don’t care about the American feel of their logo.
July 8th, 2008 at 1:33 pm
Walmart is the devil.
However - as for the logo, I don’t think the change helps. The old one was much better.
July 8th, 2008 at 2:05 pm
Maybe it lost its “I’m American” feel because everything they sell is from China. It’s not an improvement.
July 8th, 2008 at 2:17 pm
CRAP. I was reading it just fine until you mentioned that now it reads as walm-art.
It looks more modern none-the less, but still.
Theory of the starburst:
Starburst=sun
Sun= the main part of our solar system.
Walmart= the main part of our grocery/shopping needs.
Seems logical… ?
July 8th, 2008 at 7:57 pm
Old one looks better.
July 8th, 2008 at 11:08 pm
I don’t really like either of them.
but the first one is so iconic, why would you change it so drastically?
July 9th, 2008 at 6:11 am
The idea that you think a star in some equals ‘American’ is rather amusing. You’ve never seen the Chinese flag, then? Or those of Ghana, Senegal, Somalia, Pakistan, Tunisia, Vietnam, Croatia, Cuba, Australia…
Get over yourselves, the world doesn’t begin and end with the US.
July 9th, 2008 at 8:29 am
Oh great, now I am forever going to read it as Walm art..
@steve: The old walmart logo’s star had that ‘barnstar’ look, which is very American.
July 9th, 2008 at 9:39 am
We better get used to this new logo, because eventually Walmart is going to rule the world. Much like Buy-N-Large in the new movie Wall-E!
July 9th, 2008 at 9:44 am
Steve;
It is not just the star that gives off the ‘I am American’ vibe in the old logo.
July 9th, 2008 at 11:03 am
They used the sun burst in the logo to represent that the majority of their products are made in areas where the sun rises first.
July 9th, 2008 at 12:01 pm
Walmart is America/America is Walmart. Its sad that Walmart consumerism is spreading globally.
July 9th, 2008 at 12:09 pm
“if it ain’t broke, don’t fix it” The new logo is only going to confuse the typical Wal-Mart shopper.
July 10th, 2008 at 2:33 am
The star in the first logo was actually there in memory of one of their founders. It used to be a hyphen before.
From a UK point of view (where Asda is owned by Wall-Mart), the old logo’s typeface looked veeerrry American. But I agree that the new logo is a bit underwhelming. It’s trying too hard to be “nice” that it overshot into bland territory.
July 10th, 2008 at 9:15 am
Not that the old logo is great but the new logo is pure shit.
July 10th, 2008 at 9:20 am
I don’t think the typical walmart shopper is the type to be confused by - or really even pay attention to logos. They’ll quickly forget that the typeface was ever any different.
“Oh, looka that pretty lil sun!”
I think the sunburst is too big in proportion to the rest of the text…
July 13th, 2008 at 5:44 pm
Bad. Looks like a bank logo.
It wasn’t broke, and it didn’t need fixing. Not a fan of Walmart, and don’t shop there….but it’s a step backward.
July 14th, 2008 at 11:19 am
It looks like a logo for a diaper company… talk about softening a solid logo — this puppy reflects Walmart’s already “cheap” / “trailer trash” image perfectly. It screams five and dime dollar store… puke. Walmart officially now has a logo that excellently mirrors its perceived weaknesses.
Finally, why in the Sam Hell is this necessary (pardon the pun)?!
July 15th, 2008 at 9:12 pm
Hmmm… not impressed. I liked the generic and ominous nature of the original. The original was true to its’ pronunciation. The customers usually make it sound like 1 2-part name. The new logo must be read properly as one word. It make it looks friendlier and cuddlier. Kinda like a a kidnapper holding a balloon to make himself more likable.
Am I the only one that likes the new font just thinks it’s not right for this client?
Wow.. they used the same typeface as “K-mart” Are they owned by the same company. Here’s a link to the K logo:
http://www.allsop.com/images/splash/kmart-logo-2006.jpg
July 15th, 2008 at 9:21 pm
Ps… it’s not a sun. It’s a sphincter. Placed in the logo to specifically remind the American consumer where exactly it f%$# them every day.
“Ni hao” peeps.
ps.. no disrespect. just an observation/joke. i have nothing against sphincter love or the fine citizens of china. 2 things completely independent of each other. As for the American consumer… we are totally f&^%$. We need to bring manufacturing back to the US.
And… end of scene.
July 16th, 2008 at 6:21 am
too much wallpaper *
July 16th, 2008 at 5:55 pm
Feels a lot like the WaMu logo to me. maybe that’s causing your parsing problem?
August 17th, 2008 at 6:18 am
Yup definitely a move to de-americanize their logo to support globalization.
October 22nd, 2008 at 4:00 pm
I think they were trying to get away from their megalomaniac status, which made them want to go for something softer, less daunting. They’ve definitely achieved it, but I wouldn’t call it an improvement.
I don’t agree with their values as a company, but I sometimes can’t afford not to take the occasional trip there.
October 27th, 2008 at 3:01 am
[…] Un rediseño completo para Walmart. […]
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