31 responded to this post

 Kyle said on July 8th, 2008

I always took the sunburst as part of the whole live better idea; I guess the intimidating block typeface doesn’t really speak well for the brighter, sunnier life they’re going for. The rebranding in general…maybe a better step, but losing the all-american charm you mentioned…probably a bit of a loss for Walm art.

 Moey said on July 8th, 2008

it reminds me of pampers, don’t know why

 Joseph Maguire said on July 8th, 2008

I think it reminds me of pampers too like huggies or something. Interesting time to rebrand their company dont you think? * in regards to the financial upheaval of the us economy and how tied they are too it.

 Mirthe said on July 8th, 2008

I’m not American so I’m not familiar with the Walmart logo. But when I see the before and after above, I must say I prefer the logo they used before. The second one is to childish.

 Miron said on July 8th, 2008

My guess is that their intention was to remove the “I’m American” feel. They’ve been expanding globally for years. I’m sure that people in China don’t care about the American feel of their logo.

 Mike said on July 8th, 2008

Walmart is the devil.

However – as for the logo, I don’t think the change helps. The old one was much better.

 tina said on July 8th, 2008

Maybe it lost its “I’m American” feel because everything they sell is from China. It’s not an improvement.

 Vinny said on July 8th, 2008

CRAP. I was reading it just fine until you mentioned that now it reads as walm-art. 🙁

It looks more modern none-the less, but still.

Theory of the starburst:


Sun= the main part of our solar system.

Walmart= the main part of our grocery/shopping needs.

Seems logical… ?

 Ant said on July 8th, 2008

Old one looks better.

 anon said on July 8th, 2008

I don’t really like either of them.

but the first one is so iconic, why would you change it so drastically?

 steve said on July 9th, 2008

The idea that you think a star in some equals ‘American’ is rather amusing. You’ve never seen the Chinese flag, then? Or those of Ghana, Senegal, Somalia, Pakistan, Tunisia, Vietnam, Croatia, Cuba, Australia…

Get over yourselves, the world doesn’t begin and end with the US.

 Kyrie said on July 9th, 2008

Oh great, now I am forever going to read it as Walm art..

@steve: The old walmart logo’s star had that ‘barnstar’ look, which is very American.

 Wall-E said on July 9th, 2008

We better get used to this new logo, because eventually Walmart is going to rule the world. Much like Buy-N-Large in the new movie Wall-E!

 What? said on July 9th, 2008


It is not just the star that gives off the ‘I am American’ vibe in the old logo.

 Mark said on July 9th, 2008

They used the sun burst in the logo to represent that the majority of their products are made in areas where the sun rises first. 😉

 alanG said on July 9th, 2008

Walmart is America/America is Walmart. Its sad that Walmart consumerism is spreading globally.

 Sara said on July 9th, 2008

“if it ain’t broke, don’t fix it” The new logo is only going to confuse the typical Wal-Mart shopper.

 MJ said on July 10th, 2008

The star in the first logo was actually there in memory of one of their founders. It used to be a hyphen before.

From a UK point of view (where Asda is owned by Wall-Mart), the old logo’s typeface looked veeerrry American. But I agree that the new logo is a bit underwhelming. It’s trying too hard to be “nice” that it overshot into bland territory.

 Somebody said on July 10th, 2008

Not that the old logo is great but the new logo is pure shit.

 j.vanpelt said on July 10th, 2008

I don’t think the typical walmart shopper is the type to be confused by – or really even pay attention to logos. They’ll quickly forget that the typeface was ever any different.

“Oh, looka that pretty lil sun!”

I think the sunburst is too big in proportion to the rest of the text…

 The Soap Guy said on July 13th, 2008

Bad. Looks like a bank logo.

It wasn’t broke, and it didn’t need fixing. Not a fan of Walmart, and don’t shop there….but it’s a step backward.

 Ryan said on July 14th, 2008

It looks like a logo for a diaper company… talk about softening a solid logo — this puppy reflects Walmart’s already “cheap” / “trailer trash” image perfectly. It screams five and dime dollar store… puke. Walmart officially now has a logo that excellently mirrors its perceived weaknesses.

Finally, why in the Sam Hell is this necessary (pardon the pun)?!

 Yulia said on July 15th, 2008

Hmmm… not impressed. I liked the generic and ominous nature of the original. The original was true to its’ pronunciation. The customers usually make it sound like 1 2-part name. The new logo must be read properly as one word. It make it looks friendlier and cuddlier. Kinda like a a kidnapper holding a balloon to make himself more likable.

Am I the only one that likes the new font just thinks it’s not right for this client?

Wow.. they used the same typeface as “K-mart” Are they owned by the same company. Here’s a link to the K logo:


 Yulia said on July 15th, 2008

Ps… it’s not a sun. It’s a sphincter. Placed in the logo to specifically remind the American consumer where exactly it f%$# them every day.

“Ni hao” peeps.

ps.. no disrespect. just an observation/joke. i have nothing against sphincter love or the fine citizens of china. 2 things completely independent of each other. As for the American consumer… we are totally f&^%$. We need to bring manufacturing back to the US.

And… end of scene.

 joe said on July 16th, 2008

too much wallpaper *

 RM said on July 16th, 2008

Feels a lot like the WaMu logo to me. maybe that’s causing your parsing problem?

 DL said on August 17th, 2008

Yup definitely a move to de-americanize their logo to support globalization.

 chrispartida said on October 22nd, 2008

I think they were trying to get away from their megalomaniac status, which made them want to go for something softer, less daunting. They’ve definitely achieved it, but I wouldn’t call it an improvement.

I don’t agree with their values as a company, but I sometimes can’t afford not to take the occasional trip there.

 MT said on November 27th, 2008

Why is it every time I see that new star logo on TV all I can think about is a diaper ad? Some one else mentioned that as well. Anyone know what diaper company once used a similar design that we are both recalling?

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