Agency: Ogilvy, South Africa
Love the shots, but I think the decision to clip the label out from the bottle is an odd one. I think the little red bottle is iconic and supports the whole hot chilli sauce idea. Little red bottle = little red chilli = hot, hot, hot!
I personally would just have the bottle placed in the bottom right.
LOVE LOVE LOVE these!
interesting.. i think the art direction could have been a bit more beautiful. the concept is solid. just think it could have been a bit more artistic than sloppy…
Man, I have no idea how they did that, but it’s amazing work. I especially like the cracked plates, and the shattering glass.
What a great idea for an ad campaign… love it.
It looks pretty much like those controversial Alka Seltzer prints, that’s weird.
I guess the foods color matches the product but because of that they dont look like they need tobasco on it because their already hot foods?
Trackback and pingback from other blogger
Email Address (*private)
Spam protection: Sum of 4 + 8 ?
Please Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments