Agency: Ogilvy, South Africa
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LOVE LOVE LOVE these!
interesting.. i think the art direction could have been a bit more beautiful. the concept is solid. just think it could have been a bit more artistic than sloppy…
Man, I have no idea how they did that, but it’s amazing work. I especially like the cracked plates, and the shattering glass.
What a great idea for an ad campaign… love it.
It looks pretty much like those controversial Alka Seltzer prints, that’s weird.
I guess the foods color matches the product but because of that they dont look like they need tobasco on it because their already hot foods?
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Love the shots, but I think the decision to clip the label out from the bottle is an odd one. I think the little red bottle is iconic and supports the whole hot chilli sauce idea. Little red bottle = little red chilli = hot, hot, hot!
I personally would just have the bottle placed in the bottom right.