9 responded to this post

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 Sam H said on August 22nd, 2008

Love the shots, but I think the decision to clip the label out from the bottle is an odd one. I think the little red bottle is iconic and supports the whole hot chilli sauce idea. Little red bottle = little red chilli = hot, hot, hot!

I personally would just have the bottle placed in the bottom right.

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 fourtwoseven said on August 22nd, 2008

LOVE LOVE LOVE these!

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 yulia said on August 22nd, 2008

interesting.. i think the art direction could have been a bit more beautiful. the concept is solid. just think it could have been a bit more artistic than sloppy…

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 Charlie Bing said on August 22nd, 2008

Man, I have no idea how they did that, but it’s amazing work. I especially like the cracked plates, and the shattering glass.

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 Nick Stamoulis said on August 25th, 2008

What a great idea for an ad campaign… love it.

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 Juan de Dios said on August 26th, 2008

It looks pretty much like those controversial Alka Seltzer prints, that’s weird.

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 Joseph said on August 26th, 2008

I guess the foods color matches the product but because of that they dont look like they need tobasco on it because their already hot foods?

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