Big in Japan
Big in Japan is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. These billboards are equipped with motion detectors and speakers. As people went by they set off craze Japanese fans, cheering and taking pictures of them.
Agency: Le Bureau Stockholm, Sweden
Posted in Direct 
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September 25th, 2008 at 10:13 am
Wow.
Obnoxious.
September 26th, 2008 at 4:04 am
Jajajaja, great!!!
September 26th, 2008 at 8:27 am
Completely kickass, although they should have changed the sounds for the screams to something not so repeatable. 4/5
September 26th, 2008 at 6:26 pm
I’m torn. It’s a unique concept, but it’s also extremely irritating and obnoxious. I feel sorry for anyone who is waiting for public transit… the high-pitched squealing hurts my head.
September 26th, 2008 at 6:45 pm
Equally annoying and brilliant.
I think it’s pretty hilarious.
October 19th, 2008 at 1:58 am
It’s funny ad. Girls like celebrities. But do every people like this feeling?
November 20th, 2008 at 1:48 pm
It proves once again that if people get involved with an ad / marketing strategy, they will remember it!
You know all those people that walked by told at least 2-3 people about it during the day.
The majority probably looked at the website, why? Because something happened to them and that stuff sticks.
Thank you very much for this site, I love experiencing creative marketing! You spend a lot of time and I dig it.
~ Chais Meyer
p.s. My buddy just added a “buy me a coffee” link to his blog where people can donate to thank him for his time. You should think of something like this. Check out www.davidlano.com/blog/