HP Rebranding
HP has decided to join the glossy button bandwagon, and now the logo almost looks like a SUPERHERO!! (I don’t mean that in a good way though) They have decided to move away from the rounded rectangle and go with a circle. The HP now has a “fancy” bevel to it as well. For some reason i also see the word NO in the new logo now. Overall I don’t think this is an improvement from their previous well recognized logo.
Your thoughts?
Found at: BrandNew
Posted in Branding, Design 
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September 1st, 2008 at 5:07 pm
[...] Via BrandNew e Advertising/Design Goodness. [...]
September 1st, 2008 at 5:31 pm
It’s like harry potter meets wall-e (with a couple extra layers of glossy paint).
September 1st, 2008 at 5:49 pm
The old one was great. I don’t like the new one, not one bit.
September 1st, 2008 at 6:09 pm
[...] fonte: Ad Goodness [...]
September 1st, 2008 at 6:23 pm
That’s hideous. Can’t see any logic behind this at all apart from “make it look like all those other webby logos”.
September 1st, 2008 at 6:31 pm
noooooooooooooooo!!!!! HP is dead to me now, tsk tsk
September 1st, 2008 at 6:52 pm
That’s unfortunate. I looks like a “web 2.0″ fluff logo. It’s especially weak since HP just bought EDS for almost $14 billion - Now it’s will be dragging both down.
HP is making some great stuff now - They’ve got this new Sistenet SOA governance product, and their Quality Centre suite kicks ass. Too bad their creative types don’t step up as well.
Also, now that you mention it, I do see “no” in the logo.
September 1st, 2008 at 9:18 pm
No.
September 1st, 2008 at 9:40 pm
1. The older logo gives the “solid, steady” feel, while this one…shows as if it’s a circle which is rolling somewhere
2. It somehow, reminds me of the Pfizer logo
3. And even with Pfizer’s logo, it doesn’t have the glossy look. Glossy look doesn’t really help to improve the company’s current good image, no?
All in all, it’s a big NO. I hope HP won’t take this one.
September 1st, 2008 at 11:38 pm
I like the shiny effect, but I prefer the old one. New one looks like Japan’s flag.
September 2nd, 2008 at 12:51 am
[...] Source. + [...]
September 2nd, 2008 at 1:26 am
i thought it was a new detergent…lol
September 2nd, 2008 at 4:40 am
[...] ir visiems puikiai pažįstamas “Hewlett - Packard” logotipas keiÄiasi ir įgauna kiek kitokiÄ… [...]
September 2nd, 2008 at 5:04 am
No, no, no and no.
Trying to be “Web 2.0″, well aren’t they rad/knarly.
September 2nd, 2008 at 7:02 am
Oh no they didn’t!!… :S
The old logo was really nice, I don’t see any reasons on changing it.
And yeah it looks like those detergents that use super-cleaning-heroes to sell us the product
September 2nd, 2008 at 8:49 am
i shat on it in brand new’s forum and I still think the bubble effect has been overdone and pretty much leaves the question still… Where’s the concept gradient bubble hp?
September 2nd, 2008 at 9:37 am
[...] Posted in Geoff a joke. [...]
September 2nd, 2008 at 11:57 am
They could have rebranded without making the new logo look like something from Star Trek.
September 2nd, 2008 at 6:29 pm
NOOOOOOOooooooooooo.
Wow. Looks so generic now. Has HP just become another apple widget? The mirror/dropshadow effect along with the glossy button effect will not stand the sands of time. Call me nostalgic but I already miss the old logo.
September 2nd, 2008 at 8:30 pm
[...] Fonte: Adgoodness [...]
September 3rd, 2008 at 2:55 am
eww!
September 3rd, 2008 at 3:12 am
no, nope, not one bit I like the “new logo”…
its no change of improvement, the old logo is much better.
September 3rd, 2008 at 2:50 pm
I also don’t like the new one. The classic logo was timeless. The new one will be “out” in a few years…
September 3rd, 2008 at 2:51 pm
[...] (via) [...]
September 3rd, 2008 at 3:20 pm
If they release products with this new logo, i’ll buy old products just to rip off that old logo and glue it over the new one.
September 4th, 2008 at 12:47 pm
And then, while the arguments were been thrown against each other’s, in background someone asked:
‘ - Is here anyone looking for a creative partner in London?’
And gently pointed to a youtube video.
——> http://www.youtube.com/watch?v=iPJtlxW60F0
September 7th, 2008 at 4:35 am
I usually like change but this takes glossy too far.
September 8th, 2008 at 1:32 pm
Hm. I like it, I don’t know why people hate it so much.
September 10th, 2008 at 10:20 pm
Like what you say,it really like SUPERHERO’s log,
It reminds me the Fantastic 4.
September 16th, 2008 at 1:48 pm
O no… I see HO…
September 18th, 2008 at 1:19 pm
It reminds me of the Vista logo. I see no problem with this logo. It still has the exact same typeface which is what people recognize the most.
September 18th, 2008 at 7:19 pm
Aside from the colours and gimmickly 3D-ness, there is a more fundamental problem. From a design perspective, the letters are too close to the edge. The lack of room makes you feel claustrophobic. The shape makes me think of their biggest competitor in the PC space.
September 22nd, 2008 at 10:45 am
FYI, they aren’t replacing the old logo, this logo is more a mark to use in brand campaigns and packaging.
Remember the “plus” logo or the “stretch” logo they’ve been using in everything? That is what it replaces.
(no I had nothing to do with the thing)
October 2nd, 2008 at 7:25 pm
it’s NO for sure!
October 22nd, 2008 at 6:36 pm
looks like i could almost shave with it.
October 22nd, 2008 at 8:40 pm
both of them look like…..Pfizer’s logo…..
October 27th, 2008 at 3:01 am
[...] El redondeo de HP. [...]
October 29th, 2008 at 9:39 am
[...] modernizar e se aproximar dos logotipos da web, que tantas outras marcas fizeram, como no caso da HP, do Discovery Channel e do [...]
December 5th, 2008 at 10:42 pm
old is better x best
February 10th, 2009 at 12:45 am
[...] HP Rebranding [...]