41 responded to this post

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 ed said on September 1st, 2008

It’s like harry potter meets wall-e (with a couple extra layers of glossy paint).

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 Alex said on September 1st, 2008

The old one was great. I don’t like the new one, not one bit.

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 Kieran said on September 1st, 2008

That’s hideous. Can’t see any logic behind this at all apart from “make it look like all those other webby logos”.

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 dsm said on September 1st, 2008

noooooooooooooooo!!!!! HP is dead to me now, tsk tsk

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 John C said on September 1st, 2008

That’s unfortunate. I looks like a “web 2.0″ fluff logo. It’s especially weak since HP just bought EDS for almost $14 billion – Now it’s will be dragging both down.
HP is making some great stuff now – They’ve got this new Sistenet SOA governance product, and their Quality Centre suite kicks ass. Too bad their creative types don’t step up as well.
Also, now that you mention it, I do see “no” in the logo.

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 Mike said on September 1st, 2008

No.

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 Trevor said on September 1st, 2008

1. The older logo gives the “solid, steady” feel, while this one…shows as if it’s a circle which is rolling somewhere

2. It somehow, reminds me of the Pfizer logo :P

3. And even with Pfizer’s logo, it doesn’t have the glossy look. Glossy look doesn’t really help to improve the company’s current good image, no?

All in all, it’s a big NO. I hope HP won’t take this one.

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 Ant said on September 1st, 2008

I like the shiny effect, but I prefer the old one. New one looks like Japan’s flag. :P

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 Stan said on September 2nd, 2008

i thought it was a new detergent…lol

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 Zac Martin said on September 2nd, 2008

No, no, no and no.

Trying to be “Web 2.0″, well aren’t they rad/knarly.

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 The Ad Mad said on September 2nd, 2008

Oh no they didn’t!!… :S

The old logo was really nice, I don’t see any reasons on changing it.

And yeah it looks like those detergents that use super-cleaning-heroes to sell us the product

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 Joseph said on September 2nd, 2008

i shat on it in brand new’s forum and I still think the bubble effect has been overdone and pretty much leaves the question still… Where’s the concept gradient bubble hp?

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 Nick Stamoulis said on September 2nd, 2008

They could have rebranded without making the new logo look like something from Star Trek.

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 Yulia said on September 2nd, 2008

NOOOOOOOooooooooooo.
Wow. Looks so generic now. Has HP just become another apple widget? The mirror/dropshadow effect along with the glossy button effect will not stand the sands of time. Call me nostalgic but I already miss the old logo.

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 anon said on September 3rd, 2008

eww!

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 migicki said on September 3rd, 2008

no, nope, not one bit I like the “new logo”…
its no change of improvement, the old logo is much better.

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 Alper said on September 3rd, 2008

I also don’t like the new one. The classic logo was timeless. The new one will be “out” in a few years…

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 Sorin said on September 3rd, 2008

If they release products with this new logo, i’ll buy old products just to rip off that old logo and glue it over the new one.

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 Ben said on September 4th, 2008

And then, while the arguments were been thrown against each other’s, in background someone asked:
‘ – Is here anyone looking for a creative partner in London?’
And gently pointed to a youtube video.
——> http://www.youtube.com/watch?v=iPJtlxW60F0

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 Craig Baldwin said on September 7th, 2008

I usually like change but this takes glossy too far.

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 Enrim said on September 8th, 2008

Hm. I like it, I don’t know why people hate it so much.

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 Hajime said on September 10th, 2008

Like what you say,it really like SUPERHERO’s log,
It reminds me the Fantastic 4.

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 Ballio said on September 16th, 2008

O no… I see HO…

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 Mark said on September 18th, 2008

It reminds me of the Vista logo. I see no problem with this logo. It still has the exact same typeface which is what people recognize the most.

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 Commentor said on September 18th, 2008

Aside from the colours and gimmickly 3D-ness, there is a more fundamental problem. From a design perspective, the letters are too close to the edge. The lack of room makes you feel claustrophobic. The shape makes me think of their biggest competitor in the PC space.

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 :) said on September 22nd, 2008

FYI, they aren’t replacing the old logo, this logo is more a mark to use in brand campaigns and packaging.

Remember the “plus” logo or the “stretch” logo they’ve been using in everything? That is what it replaces.

(no I had nothing to do with the thing)

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 Andy Kwedo said on October 2nd, 2008

it’s NO for sure!

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 matt lcc said on October 22nd, 2008

looks like i could almost shave with it.

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 bao said on October 22nd, 2008

both of them look like…..Pfizer’s logo…..

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 Sung Cho said on December 5th, 2008

old is better x best

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