26 responded to this post

 Bob II said on September 19th, 2008

Wow. Stunningly bad. I’m shocked. Usually when CPB is bad, at least they’re interestingly bad. This just sucks and blows all at once.

 Speed said on September 19th, 2008

” … but they don’t mention any MS products in the spot only that they are PC’s.”
The final screen says, “Windows, life without walls” Windows is a Microsoft product.

 Monkey in a Teapot said on September 19th, 2008

Unfortunately I read the ending frame to read

“Life without Wales”

Bring Seinfeld back, although good on them for prising the PC guy away from Apple

 Kon Jarsunky said on September 19th, 2008

110% better than the last 2.

 P said on September 19th, 2008

It’s not that bad at all. Ok, it’s a parody but now mickeysoft is in conversation with Mac via advertising. Not bad at all. And by the way: I’m a Mac :-)

 Von K said on September 19th, 2008

Just serves to illustrate how Microsoft follows Apple instead of just going in a completely different direction…

 KG said on September 19th, 2008

Totally bad! I saw this last night and chuckled to myself. The fact that its from CP+B astonishes me. I feel bad for my friends that work there.

 WilR said on September 19th, 2008

“Alrighty then”, we got a grammar nazzi here. LOL

 Freddy said on September 19th, 2008

@WiLR: i usually let my writer do the writing :)
@Speed: Yes in the end… but not when the people are talking.

 centralsaintstudent said on September 20th, 2008

is it another Mac ad ?!?!

 Jason Hibbs said on September 20th, 2008

@centralsaintstudent: you could be right!

This is terrible and I was waiting for these:

“I’m a PC because I had little choice and am now scared of working out simpler ways of computing.”

“I’m paid to be a PC.”

“I’m a very stressed out person.”

@WilR: I’m a Spelling “Nazi” :)

 Krystal said on September 21st, 2008

i thought it was good, the fact they don’t even have to go “HEY WE’RE MICROSOFT” the fact they have established themselves as “PC” is pretty good.

Oh and of course people will bag this about because they mac fanboys

 Ray said on September 21st, 2008

That’s nice. Thanks for sharing. I think it’s better than the 2 episodes of Bill and Seinfeld.

Reblogged at my collection of funny stuffs @9gag.com.

 Jonah Brocka said on September 21st, 2008

The execution itself is forgiveable (if it wasn’t from CPB) but what I thinkmakes this campaign absolutely mortifying to watch is the fact that it comes years after the I’m a Mac, I’m a PC Campaign.

It’s like reacting to somebody saying that you have a bad product years after that person said it. Totally slow…just like everything the PC usually does.

“I’m a PC and it takes me years to slowly process that the Mac is bludgeoning me in its ads.”


 Trevor said on September 22nd, 2008

I’m just curious what would IBM think of the Mac vs Windows, as IBM was:

1) Once the market leader for PC
2) Once manufactured processor chips for Mac

Anyway, the “I’m a PC” ad is too much of a shadow of “I’m a Mac”

N-O-T creative enough :)

 tina said on September 22nd, 2008

Microsoft doesn’t sell PCs. They sell software. The whole thing is still a mess. I guess they have to start at the very beginning and try to reclaim their brand.

They’re leaving themselves open to an attack by a new round of I’ve switched ads.

 M said on September 23rd, 2008

It shows that a lot people use PCs. It doesn’t mean that they are better. We already knew more people use PCs than Mac. What did it have to do with Microsoft?

 Johan said on September 23rd, 2008

It’s too much!

I like the idea of Microsoft trying to show their employees as real, working people. As opposed to Apple’s high gloss ads. But it’s simply too much.
Like when the guy with the polar bears comes on and states with a serious and self-rigtheous tone: “I’m a PC and I want to protect these” Puhleeeze..

The ad is so desperately trying to say that people who use windows PCs are also cool, eco-farming, three-hugging, beardloving, salt of the earth kindda folk.. but come on.

Besides the “I’m a Mac” ads poked fun at the pc as a computer, not at the people who uses them.

 zeek said on September 23rd, 2008

I’m a PC.
Oh, and an AD at CPB. And I got to travel for free and meet fancy movie stars and expense a lot of stuff. But really deep-down, I’m so totally a Mac. Or a skateboard. I still don’t know.

 Kelli said on September 24th, 2008

I agree with Jonah, this is a very sad, way too late attempt. Like a third grader running back to a bully a week later yelling, “I know you are but what am I?” It’s sad. It might have been OK if they had done it, what three years ago. And coming so quickly on the heels of the Seinfeld thing. What was that anyway? An excuse to waste a lot of money?

 Nick Stamoulis said on September 24th, 2008

When I saw this ad on TV..for some reason, I really enjoyed it. Simplistic and open for ridicule but I liked the various characters and it felt natural.

 Michael said on September 24th, 2008

Nice ending though…

I’m a PC and I sell fish…

Guess we can learn something here… :o )

 Charlie Bing said on September 24th, 2008

I didn’t particularly like or dislike the ads, but it seems to me – with the clone of Apple’s “I’m a PC” guy who starts off the ads- that they’re giving away far too much to Apple. The ads feel really defensive because of the approach CPD took. And the way I hear it, Deepak Chopra is a Mac user through and through.

Like me… I’m a Mac.

 JHawkLAK said on September 24th, 2008

I have to agree that it just seems like a bad comeback. But I guess I’m biased in that my lap top – a PC – is at geek squad getting a new hard drive for the second time in last year. Piece of crap.

I’m curious as to what Apple is going to come up in response to this.

However, at least people will actually understand these new ads. I can’t tell you how many people I have talked to that have said that they “just don’t get” the Seinfeld/Gates ads.

 B1$#%&NEEDSTITCHES said on October 1st, 2008

I wonder if all the ads were made and edited on macs.cs.
has crispin made the agency use PPCs’?

 Tetsuo said on November 10th, 2008

I’m a PC = I’m a Poor Campaign…

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