” … but they don’t mention any MS products in the spot only that they are PC’s.”
The final screen says, “Windows, life without walls” Windows is a Microsoft product.

110% better than the last 2.

Just serves to illustrate how Microsoft follows Apple instead of just going in a completely different direction…

“Alrighty then”, we got a grammar nazzi here. LOL

is it another Mac ad ?!?!

i thought it was good, the fact they don’t even have to go “HEY WE’RE MICROSOFT” the fact they have established themselves as “PC” is pretty good.

Oh and of course people will bag this about because they mac fanboys

The execution itself is forgiveable (if it wasn’t from CPB) but what I thinkmakes this campaign absolutely mortifying to watch is the fact that it comes years after the I’m a Mac, I’m a PC Campaign.

It’s like reacting to somebody saying that you have a bad product years after that person said it. Totally slow…just like everything the PC usually does.

“I’m a PC and it takes me years to slowly process that the Mac is bludgeoning me in its ads.”

brocka.multiply.com

Microsoft doesn’t sell PCs. They sell software. The whole thing is still a mess. I guess they have to start at the very beginning and try to reclaim their brand.

They’re leaving themselves open to an attack by a new round of I’ve switched ads.

It’s too much!

I like the idea of Microsoft trying to show their employees as real, working people. As opposed to Apple’s high gloss ads. But it’s simply too much.
Like when the guy with the polar bears comes on and states with a serious and self-rigtheous tone: “I’m a PC and I want to protect these” Puhleeeze..

The ad is so desperately trying to say that people who use windows PCs are also cool, eco-farming, three-hugging, beardloving, salt of the earth kindda folk.. but come on.

Besides the “I’m a Mac” ads poked fun at the pc as a computer, not at the people who uses them.

I agree with Jonah, this is a very sad, way too late attempt. Like a third grader running back to a bully a week later yelling, “I know you are but what am I?” It’s sad. It might have been OK if they had done it, what three years ago. And coming so quickly on the heels of the Seinfeld thing. What was that anyway? An excuse to waste a lot of money?

Nice ending though…

I’m a PC and I sell fish…

Guess we can learn something here… )

I have to agree that it just seems like a bad comeback. But I guess I’m biased in that my lap top – a PC – is at geek squad getting a new hard drive for the second time in last year. Piece of crap.

I’m curious as to what Apple is going to come up in response to this.

However, at least people will actually understand these new ads. I can’t tell you how many people I have talked to that have said that they “just don’t get” the Seinfeld/Gates ads.

I’m a PC = I’m a Poor Campaign…