Alrighty than! The Seinfeld and Bill Gates spots are officially off the air now, and now its time for the “teasers” to pack it in and let the real creative roll out. The strategy “Im a PC”, and NO im “NOT boring”. These spots have parody written all over them already. “Hello… Im infected again”, or “Hello, I crash all the time”. Feel free to add your own variety to the comments. I get that this is a branding attempt to change people perception on Microsoft, but they don’t mention any MS products in the spot only that they are PC’s.
Agency: Crispin Porter, Miami