Microsoft Windows 2.0
Alrighty than! The Seinfeld and Bill Gates spots are officially off the air now, and now its time for the “teasers” to pack it in and let the real creative roll out. The strategy “Im a PC”, and NO im “NOT boring”. These spots have parody written all over them already. “Hello… Im infected again”, or “Hello, I crash all the time”. Feel free to add your own variety to the comments. I get that this is a branding attempt to change people perception on Microsoft, but they don’t mention any MS products in the spot only that they are PC’s.
Agency: Crispin Porter, Miami
Posted in TV/Film 
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September 19th, 2008 at 9:25 am
Wow. Stunningly bad. I’m shocked. Usually when CPB is bad, at least they’re interestingly bad. This just sucks and blows all at once.
September 19th, 2008 at 9:42 am
” … but they don’t mention any MS products in the spot only that they are PC’s.”
The final screen says, “Windows, life without walls” Windows is a Microsoft product.
September 19th, 2008 at 10:06 am
Unfortunately I read the ending frame to read
“Life without Wales”
Bring Seinfeld back, although good on them for prising the PC guy away from Apple
September 19th, 2008 at 10:52 am
110% better than the last 2.
September 19th, 2008 at 11:50 am
It’s not that bad at all. Ok, it’s a parody but now mickeysoft is in conversation with Mac via advertising. Not bad at all. And by the way: I’m a Mac
September 19th, 2008 at 1:41 pm
Just serves to illustrate how Microsoft follows Apple instead of just going in a completely different direction…
September 19th, 2008 at 2:02 pm
Totally bad! I saw this last night and chuckled to myself. The fact that its from CP+B astonishes me. I feel bad for my friends that work there.
September 19th, 2008 at 2:16 pm
“Alrighty then”, we got a grammar nazzi here. LOL
September 19th, 2008 at 2:35 pm
@WiLR: i usually let my writer do the writing
@Speed: Yes in the end… but not when the people are talking.
September 20th, 2008 at 8:04 am
is it another Mac ad ?!?!
September 20th, 2008 at 5:34 pm
@centralsaintstudent: you could be right!
This is terrible and I was waiting for these:
“I’m a PC because I had little choice and am now scared of working out simpler ways of computing.”
“I’m paid to be a PC.”
“I’m a very stressed out person.”
@WilR: I’m a Spelling “Nazi”
September 21st, 2008 at 7:38 am
i thought it was good, the fact they don’t even have to go “HEY WE’RE MICROSOFT” the fact they have established themselves as “PC” is pretty good.
Oh and of course people will bag this about because they mac fanboys
September 21st, 2008 at 9:22 am
That’s nice. Thanks for sharing. I think it’s better than the 2 episodes of Bill and Seinfeld.
Reblogged at my collection of funny stuffs @9gag.com.
September 21st, 2008 at 7:51 pm
The execution itself is forgiveable (if it wasn’t from CPB) but what I thinkmakes this campaign absolutely mortifying to watch is the fact that it comes years after the I’m a Mac, I’m a PC Campaign.
It’s like reacting to somebody saying that you have a bad product years after that person said it. Totally slow…just like everything the PC usually does.
“I’m a PC and it takes me years to slowly process that the Mac is bludgeoning me in its ads.”
brocka.multiply.com
September 22nd, 2008 at 1:33 am
I’m just curious what would IBM think of the Mac vs Windows, as IBM was:
1) Once the market leader for PC
2) Once manufactured processor chips for Mac
Anyway, the “I’m a PC” ad is too much of a shadow of “I’m a Mac”
N-O-T creative enough
September 22nd, 2008 at 10:41 am
Microsoft doesn’t sell PCs. They sell software. The whole thing is still a mess. I guess they have to start at the very beginning and try to reclaim their brand.
They’re leaving themselves open to an attack by a new round of I’ve switched ads.
September 23rd, 2008 at 7:00 am
It shows that a lot people use PCs. It doesn’t mean that they are better. We already knew more people use PCs than Mac. What did it have to do with Microsoft?
September 23rd, 2008 at 11:39 am
It’s too much!
I like the idea of Microsoft trying to show their employees as real, working people. As opposed to Apple’s high gloss ads. But it’s simply too much.
Like when the guy with the polar bears comes on and states with a serious and self-rigtheous tone: “I’m a PC and I want to protect these” Puhleeeze..
The ad is so desperately trying to say that people who use windows PCs are also cool, eco-farming, three-hugging, beardloving, salt of the earth kindda folk.. but come on.
Besides the “I’m a Mac” ads poked fun at the pc as a computer, not at the people who uses them.
September 23rd, 2008 at 3:47 pm
I’m a PC.
Oh, and an AD at CPB. And I got to travel for free and meet fancy movie stars and expense a lot of stuff. But really deep-down, I’m so totally a Mac. Or a skateboard. I still don’t know.
September 24th, 2008 at 7:53 am
I agree with Jonah, this is a very sad, way too late attempt. Like a third grader running back to a bully a week later yelling, “I know you are but what am I?” It’s sad. It might have been OK if they had done it, what three years ago. And coming so quickly on the heels of the Seinfeld thing. What was that anyway? An excuse to waste a lot of money?
September 24th, 2008 at 10:13 am
When I saw this ad on TV..for some reason, I really enjoyed it. Simplistic and open for ridicule but I liked the various characters and it felt natural.
September 24th, 2008 at 11:49 am
Nice ending though…
I’m a PC and I sell fish…
Guess we can learn something here… :o)
September 24th, 2008 at 12:03 pm
I didn’t particularly like or dislike the ads, but it seems to me - with the clone of Apple’s “I’m a PC” guy who starts off the ads- that they’re giving away far too much to Apple. The ads feel really defensive because of the approach CPD took. And the way I hear it, Deepak Chopra is a Mac user through and through.
Like me… I’m a Mac.
September 24th, 2008 at 7:30 pm
I have to agree that it just seems like a bad comeback. But I guess I’m biased in that my lap top - a PC - is at geek squad getting a new hard drive for the second time in last year. Piece of crap.
I’m curious as to what Apple is going to come up in response to this.
However, at least people will actually understand these new ads. I can’t tell you how many people I have talked to that have said that they “just don’t get” the Seinfeld/Gates ads.
October 1st, 2008 at 11:30 pm
I wonder if all the ads were made and edited on macs.cs.
has crispin made the agency use PPCs’?
November 10th, 2008 at 8:49 am
I’m a PC = I’m a Poor Campaign…