Nivea Couch
During Miami Fashion Week, Nivea was in South Beach once again to promote its Good-Bye Cellulite product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive Good-Bye Cellulite sofas for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree.
Agency: TBWA\Chiat\Day, New York
Found at: DirectDaily
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September 5th, 2008 at 8:10 am
It seems a bit soft touched if you ask me. You know ussually when you do artwork that’s guerilla it becomes a conversation piece. but because it’s a sofa, one would think they’d just relax on it. I dunno plus the whole why is it flat for real thing enters your mind, because the bubbles mean cellulite or… It makes you think a little too hard, and in the end its just a blue couch.
September 5th, 2008 at 12:34 pm
I think u are over analizing this piece Joseph. it communicates very well in an elegant, yet straight forward way. plus it works pretty much everywhere u decide to use it and is not that expensive to produce. what else could u want?
September 6th, 2008 at 2:09 am
Although I haven’t seen this before, it seems… predictable.
September 6th, 2008 at 4:41 am
I quite like this execution, it seems so obvious which is why it works i think.
September 8th, 2008 at 7:21 am
Does Nivea now sell furniture repair kit?
April 17th, 2009 at 9:59 am
[...] celebrate swimwear designer Shay Todda’s new collection, Nivea fashioned this Good-Bye Cellulite sofa for the event. You could call it a product demonstration carried out when our target thinks about [...]
April 29th, 2009 at 4:39 pm
[...] celebrate swimwear designer Shay Todda’s new collection, Nivea fashioned this Good-Bye Cellulite sofa for the event. You could call it a product demonstration carried out when our target thinks about [...]
May 29th, 2009 at 9:28 am
[...] la nouvelle collection du designer de maillots de bains Shay Todda, Nivea a crée ce Good-?Bye Cellulite sofa pour [...]
June 1st, 2009 at 2:49 am
[...] la nouvelle collection du designer de maillots de bains Shay Todda, Nivea a crée ce Good-?Bye Cellulite sofa pour [...]