During Miami Fashion Week, Nivea was in South Beach once again to promote its Good-Bye Cellulite product. To celebrate swimwear designer Shay Toddâ€™s new collection, Nivea fashioned exclusive Good-Bye Cellulite sofas for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree.
Agency: TBWA\Chiat\Day, New York
Found at: DirectDaily