During Miami Fashion Week, Nivea was in South Beach once again to promote its Good-Bye Cellulite product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive Good-Bye Cellulite sofas for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree.
Agency: TBWA\Chiat\Day, New York
Found at: DirectDaily
It seems a bit soft touched if you ask me. You know ussually when you do artwork that’s guerilla it becomes a conversation piece. but because it’s a sofa, one would think they’d just relax on it. I dunno plus the whole why is it flat for real thing enters your mind, because the bubbles mean cellulite or… It makes you think a little too hard, and in the end its just a blue couch.