Agency: Rethink, Vancouver
Creative Directors: Ian Grais, Chris Staples
Art Director: David de Haas
Copywriter: Katie Ainsworth
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This is why I love Rethink.
I like it. Well thought out yet simple.
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September 22nd, 2008 at 2:23 pm
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- Stamparija said:
Very interesting project.… - dave@Fiveonline said:
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.… - Aaron said:
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I … - vonK said:
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
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Very cool, esp. the life jacket under the bench thing.