Agency: Troy, Brussels, Belgium
Creative Directors: Xavier Bouillon, Antoine Wellens
Art Director: Xavier Bouillon
Copywriter: Antoine Wellens
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trop cool l’idée de la viande et du lion! J’adère!
So is this butcher paper or something? I don’t get how this gets in front of people…
Perhaps this helps to understand =)
http://www.mm.be/nl/cotm.php?id=1839&page=1
The entire campaign in a pdf.
Aha, it is butcher paper. Thanks for the link, Skreaos!
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I hope they don’t put the meat back in the fridge after its been on that poster for a few hours!