16 responded to this post

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 diesel 1 - bloggers 0 said on September 26th, 2008

- We need something big that cause all bloggers out there to talk about our party!!!!
- something controversial?
- yeah! it has to draw everybody’s attention
- something new?
- em… no… bloggers will eat whatever we throw them…

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 KG said on September 26th, 2008

Although I did see it before with SFW and it totally is a bite. They took something and made it better, so they get kudos for that. Plus it ended up in my inbox and on my social networking sites like crabs on a hooker. So it was effective.

My guess is it will win a lot.

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 Very74 said on September 26th, 2008

They were obviously inspired by SFW, but they have joined in the fun, and by taking it to video they have taken it to another level. If you check out the SFW site the video is also posted there, and Diesel are also giving free forum subscriptions to anyone that was part of the original meme. I give them credit for at least admitting that they were inspired by the idea and rewarding the people that started it.

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 Andy said on September 26th, 2008

Controversial? Most definitely. But I agree with KG — it’ll end up all over the web and it definitely grabs (and holds) your attention, and as far as I’m concerned, that makes it successful.

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 Scarf said on September 26th, 2008

Many images on sfw-porn.com originated from SomethingAwful.com’s forums, and then the style took on a life of its own. Diesel actually acknowledged the inspiration, as can be seen here http://forums.somethingawful.com/showthread.php?threadid=2967425

I do not think it is a ‘copy’ because the original concept does not belong to one person, but to a community. Diesel took the style but not the actual content of the drawings. I think they should be applauded for not only taking the time to animate it and add a soundtrack, creating something not seen before, but for being brave enough to use such an outrageous (and hilarious) concept as a brand image.

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 Freddy said on September 26th, 2008

I hear what you are saying! Sure they took this further but its not original. I guess that is my main complaint about this video.

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 scarabin said on September 26th, 2008

it’s perfect for the brand and the purpose.

so it’s a bite… it’s not like the original was any kind of lofty thing that would even give a shit– i’m sure they’re all stoked over at that site to see the idea animated

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 Moey said on September 26th, 2008

SFW porn worked on this btw.

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 blai said on September 26th, 2008

It’s a total copy. I don’t understand how bloggers publish it without filtering. Another example of flagrant copy: http://es.youtube.com/watch?v=hNPUV6IwjYs

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 KG said on September 26th, 2008

Well as far as biting goes. I mean look at our industry, its 90% bite 10% true creative that then gets bit. So technically its all bitten, chewed and ready to digest by the time we get to it.

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 Sylvia said on September 28th, 2008

Considering the industry the ad works, I’m not a fan of it either but I just take it for what it is…..

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 Patricio said on September 29th, 2008

I agree when all you say it was effective, because it was. And I like it.

But you have a point. The thing is, unfortunately, the advertising business is all about copying artists work, or something. I mean, we all have influences, and those are noticed in everything that we do. But I don’t like when its, like you say, just an idea copied into a different execution.

But, it’s the reality of our industry. And people are so blinded by thinking that they are genius because they’ve copied a thing that already exists, that they can’t see that they haven’t done nothing new.

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 Joseph Maguire said on September 29th, 2008

I saw it twice now already. They win. Do I like it. no I thought it was f’n stupid. but I don’t think 100 dollar plus jeans makes sense either. so who knows.

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 Jon said on October 10th, 2008

some people say it’s not where you got it from but where you take it to

also:
bravia balls
honda cog
probably ten thousand others

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 Stu said on October 27th, 2008

I’ll preface by saying that I don’t work in creative, I work in comms planning/digital strategy, so I’m not exactly an authority on creative.

I will say that this is the first I’ve seen or heard of the Diesel campaign so it’s not really making the rounds (or my friends are scared to send SFW porn).

Also, as a consumer, I typically find it really effin’ lame when companies blatantly rip something off. Particularly when it’s a brand I don’t care for.

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