23 responded to this post

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 Zack Wenthe said on September 16th, 2008

Its unique, but kind of insulting. I don’t think this ad would be very effective. Nobody with a weight problem would look at this and have good thoughts about Weight Watchers because of it… I don’t think this is good for their brand image.

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 Riley said on September 17th, 2008

I understand their whole campaign is making people feel bad enough about the way they look to give them their money, and the whole optical illusion is clever. But it seems like a pretty derisive, childish approach, even for them.
Doing their part to bring the “fat people are bad people and should be openly ridiculed” sentiment back into style I guess.

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 tina said on September 17th, 2008

Good to see it’s still okay to make fun of fat women.

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 Von K said on September 17th, 2008

Tina, how would you get an overweight person’s attention and get them to think about being overweight without doing or saying anything that could be construed as making fun?

I can think of a few, but sometimes making fun of something a person actually has control over changing is just the kind of kick in the pants that person needs to start making a change.

As far as this execution goes, seems a little “phoned in.” That woman isn’t nearly fat enough to weigh down a bus, you know?

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 tina said on September 17th, 2008

Von, there are thousands of ways to get someone’s attention without resorting to ridicule. It’s not good business to demean your key demographic.

A kick in the pants? Does it give them a kick in the pants or the gut? Does it inspire change or humiliate them? In public no less.

The whole thing wasn’t well thought out or executed. Weight Watchers needs to pay more attention to their international brand.

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 KeyLime said on September 17th, 2008

It would work better if this was an ad for some shock absorber, right?

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 Herbert said on September 18th, 2008

My initial thought would also be that something is wrong with the bus.

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 Von K said on September 19th, 2008

I agree that there ways to get someone’s attention without ridiculing them, of course.

My point was that almost every weight-loss message could be interpreted as making fun.

I also agree that his bus thing sucks. Seems like Weight Watcher’s should be making people feel like they’ll find sympathetic help.

Most people will be humiliated by this. Some people will never make a change until they’re tired of feeling humiliated about something they can control. I’m not saying it’s a good idea to create advertising based on this, but it’s true.

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 Nick Stamoulis said on September 19th, 2008

Funny pic but the message is definitely wrong.

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 clemens lerche said on September 23rd, 2008

good comments so far – almost nothing to ad, just although I am right now in amsterdam, I haven`t seen any bus like tzat yet. And when I saw the ad here, I laughed – just a little.

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 clemens lerche said on September 23rd, 2008

by the way: the google ad down here just says:
5 TIPS to ger a FLAT Stomach! -> thats sooo unfair

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 Joe la pompie said on September 29th, 2008
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 Lisa K said on October 29th, 2008

bad ad is all I can say.

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 Mathurin said on January 18th, 2009

J’adore ce bus ! il love it :p

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September 23rd, 2008 at 3:50 am Werbung - Der Weight Watchers Bus | Pimpettes mention something about this post....
February 3rd, 2010 at 2:48 pm 10 Beispiele für aussergewöhnliche Bus Werbung | zielgruppe-ich.de mention something about this post....
August 5th, 2010 at 9:06 am 13 Gambar Iklan Kreative di Bus Umum | Unik mention something about this post....
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