Agency: Desyatka, Kyiv
Creative Director: Yuriy Horbachevskyy
Art Directors: Yuriy Horbachevskyy, Alexander Arkhinos
Copywriters: Olga Rumyantseva, Pavel Fedenko
Designer: Oleg Homrach

Agency: The Miller Group, Los Angeles
Executive Creative Director: Renee Miller
Creative Director: Greg Collins
Art Director: Shin Kawase
Copywriter: Greg Collins
Illustrator: Andy Mueller

Agency: BBDO, New York
Illustrator: Nick Dewar
Executive Creative Director: David Lubars, Bill Bruce
Creative Director: Kara Goodrich, James Cluni
Copywriter: Kara Goodrich
Art director: James Cluni

Agency: Lowe Bull, Cape Town
Executive Creative Director: Kirk Gainsford
Creative Director: Kirk Gainsford, Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Illustrator: Brian Bainbridge
Photographer: Cameron Watson

Agency: Armstrong & Asociados, Santiago
Creative Director: Marcelo Quintana
Art Director: Nicolás Fracchia
Copywriter: Philip Honeyman
Illustrator: Ricardo Hitschfield
Photographer: Colin Anderson

Agency: EURO RSCG, Prague
Creative Director: Dejan Štajnberger
Art Directors: Aleš Pokorný, Anna Barton
Copywriter: Pavel Friš
Published: August 2008

Interesting news from Pepsi, who will soon unveil their updated logo. Not sure if there will be a new type treatment as well.

The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands.

I think this might actually work for them, I got nothing against it. They are saying however that most pepsi products will undergo a rebrand, such as Tropicana and Gatorade as well.

Your thoughts?

Found at: BrandNew