Doritos
Im not sure if this is a concept or something that will be released soon, but I think this is exactly what is needed to “change” online advertising. This is a great example of something different (out of the microsite, banner, viral mold) The questions is are microsites and banners really that effective anymore?
Found: here
Agency: Papercut, Sweden
Posted in Interactive 
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October 6th, 2008 at 10:41 am
Looks nice!
But does the site work for you? I get redirected to registar.com!
It is onlythegoodstuff.com, right?
October 6th, 2008 at 12:32 pm
Great campaign. One question: where is the site?
October 6th, 2008 at 12:41 pm
for people who deal with advertising, can you not see your money being lost? for instance, lets say that i pay $zzz to advertise on your site. i would not like it if all my ads are now effectively blocked by someone elses ads (cause, this is really what this is). so, my money is paying to advertise for doritos. not cool.
just playing devils advocate… i already use adblock plus in firefox.
you can checkout the debate:
http://jacklewis.net/weblog/archives/2007/08/adblock_observi.php
October 6th, 2008 at 12:59 pm
As far as I know, this was a contender in the recent One Show doritos competition for students only.
October 6th, 2008 at 2:56 pm
very nice idea, but it indeed looks more like a pitch..
October 6th, 2008 at 3:43 pm
I am impressed. That is awesome. Go Doritos. Rock on. And at the same time an ad agency created software to attack advertisements. lol.
October 6th, 2008 at 3:56 pm
Ad Block Plus is something that I think they used. I dunno. This raises alot of questions about legality. if you see x content why are you allowed to block part of x content?
October 6th, 2008 at 4:43 pm
Time to boycott Doritoes. Any company so ethically challenged to offer such a campaign shouldn’t be trusted to provide safe food.
October 6th, 2008 at 9:30 pm
[...] A neat and unobtrusive approach to online marketing. And unlike banner ads, it actually makes the internet BETTER for the users. Found via ad goodness. [...]
October 7th, 2008 at 5:12 am
Great find! Thanks for sharing. Do you know if this was ever published, or is really a student entry in the One show like JDF said?
October 7th, 2008 at 5:18 am
[...] Via [...]
October 7th, 2008 at 8:18 am
Trash…
bad with your friends
October 7th, 2008 at 10:29 am
[...] fonte: Ad Goodness [...]
October 7th, 2008 at 10:48 am
It was a student entry for the one show..
http://commercial-archive.com/node/143670
Too bad. I wish it was real.
October 8th, 2008 at 2:02 pm
Cool ad! So as I read above, was this an ad competition between students?
October 9th, 2008 at 1:06 pm
Cool - until i realized i already had it installed on my computer. here is the site:
http://add-art.org/
October 9th, 2008 at 3:15 pm
That is the best student ad I have ever seen. I think that so surpasses the silly apple student ad. this one is great conceptually and execution wise. Great soundtrack too addicting like doritos
October 10th, 2008 at 12:21 pm
We developed a plugin that replaces all the ads on the internet with art. Unlike the Doritos plugin, our plugin is completely non-commercial, and it actually exists. Get it at http://add-art.org or soon from onlytheybetterstuff.com (DNS is propagating)
October 11th, 2008 at 2:56 pm
http://add-art.org/
October 11th, 2008 at 10:58 pm
hmm.. interesting.
i’m just trying to figure out how this wold actually work in the real world. it’s great as a concept but I can’t seem to get past the legality of blocking out other peoples ads…
great student ad. but how would it work in the real world… would it?
October 14th, 2008 at 6:23 am
Can’t really see any long term benefits here really. A Dorittas coloured border isn’t enough to keep the product “top of mind”, and all other advertisers are out too…
October 14th, 2008 at 8:41 am
In this video, the ‘after’ screen shot is just as cluttered as the ‘before’. That’s not “good stuff”. I’d rather have whitespace like what adblock plus provides.
October 14th, 2008 at 10:22 am
ad muncher will eat them all.
http://www.admuncher.com/
November 8th, 2008 at 8:34 pm
Firefox had this plug-in created last year. It replaced the ads with random art pieces.
The concept is strong and the writing did a nice job of bring the two ideas together, but this looks more like student work or a pitch.